Marketing terms starting with "ka"
Customer Journey
A customer journey is a chronological visualization of a persona's actions, thoughts, and emotions. Literally, it is the "journey of an ideal semi-customer." By clarifying the information a potential customer needs from awareness to purchase, it is useful for understanding what kind of content to deliver.
Customer journey concept diagram
Today's customers obtain information and make purchases across multiple channels, including not only television and magazines, but also search engines and social media. This makes it difficult to understand customer behavior.
However, with the advent of marketing automation tools and ad technology, the amount of information that can be obtained and analyzed has increased, making it possible turkey b2b leads to visualize customer behavior with high accuracy.
Now that it is easier to analyze and manage customer behavior across multiple channels, it is possible to implement marketing measures that are tailored to each customer's behavior through the "customer journey."
Also, while it is generally thought that customer journeys are used for content creation, when viewed at a marketing operations level, they are also extremely important from the perspective of what kind of data to have in CRM and CMS.
Conversational Marketing
"Conversational marketing" is a method in which companies and customers have direct conversations about products and services through live chat or chatbots.
As customer needs for products and services change rapidly, this method is used to grasp current trends through direct dialogue and then consider what will be needed over a period of six months to several years.
For example, Drift is a US SaaS company that uses conversational marketing . Instead of using traditional landing pages to acquire leads, they use chatbots to convert visitors to their website into leads in a conversational format.
In addition, since SaaS services are based on the assumption that customers will continue to use them, it is said that "ongoing conversations with customers are necessary" through conversation marketing.
Marketing terms starting with "ki"
Keyword
Keywords (search keywords) are words that are entered into the search box of search engines such as "Google" or set in Internet advertisements.
For example, by using Keyword Planner, you can check keyword selection and monthly search volume for each keyword. If content created based on keywords with high search volume is displayed at the top of the results, you will receive more traffic.
Furthermore, access analysis can also tell you what search keywords customers used to access your website.
Marketing terms starting with "ku"
(Search) Query
A query, especially in marketing, refers to the words or phrases that a user types into a search box.
Even if you have content that you want to rank highly in search results, your potential customers won't be able to find it unless they search for related keywords in the first place. Therefore, when creating content, it is important to keep in mind the search query trends that potential customers will enter to solve your company's problems.
Especially in specialized fields such as B2B, there tend to be a lot of search queries that look up the meaning of words themselves, such as "What is XX?", so if your website can include content that explains the meanings of words, it will be useful in increasing traffic.
By the way, the difference between a search query and a keyword is that a search query is the exact words typed into the search box.
