Search within marketplaces

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aminaas1573
Posts: 41
Joined: Wed Dec 18, 2024 3:27 am

Search within marketplaces

Post by aminaas1573 »

Buyers search for the desired products using queries in the search bar - just like in Google or Yandex.

Search in any marketplace is a system for sorting different cards by a number of parameters. The main ones are: textual relevance of the title, description and characteristics.

No less important are the commercial parameters of a specific product - the number of sales, views, number of reviews, conversion actions.

Quality products from trusted sellers (with a large number of reviews and a long sales history) are ranked higher in search results than new ones.

To increase product visibility in search, use the following tips:

Fill in the product specifications as much as possible.

Use the marketplace's internal tools for kuwait email list promotion.

Try to get more reviews.

Products located in local warehouses can receive a ranking boost (relevant for Ozon).

Reduce the cost of the product.
Useful tips
How to work with different types of clients on marketplaces:

Learn to accept criticism. Never cross the boundaries of business communication, even if the feedback is offensive or rude.

Don't put the brand first, as it plays a much smaller role on marketplaces than offline. MP buyers pay less attention to the manufacturer or the company name. Much more important are a good price, good reviews and after-sales service.
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