Personalized sales marketing campaigns with ai-powered scoring and segmentation
Posted: Wed Dec 04, 2024 6:48 am
Marketing is all about getting the right message to the right person at the right time. But how do you scale this kind of one-to-one personalization when you have hundreds or even thousands of leads in your funnel? That's where AI comes in.
In this article, we'll show you how to use AI to automatically score and segment your leads, and then use that data to trigger hyper-targeted campaigns tailored to each lead's interests. This approach will definitely take your marketing to the next level.
Step 1: Feed lead data into the AI
First, you bring your lead data into the homula GTM AI workflow. This should include information about your lead, such as name, email address, company name, job title, etc. Don't worry about enriching your data, the AI will take care of it in the next step.
For example, let's say you have a lead named Keita Sidebara who works at homula GTM AI . All you need to get started is his name, email address, and company name. The AI will do the rest.
Step 2: Enriching lead profiles with AI
Here's where the magic happens: Once lead data is fed into homula GTM AI , a workflow automatically enriches each profile with publicly available information. The AI scours sri lanka b2b leads the web to retrieve data like the lead's job title, company information, and the latest news about the company.
This gives you a 360-degree view of who your leads are and what they're interested in, without any manual research.
In the case of our example lead, Keita, Sr. Demand Generation Manager at homula GTM AI , the AI might extract that he is interested in content creation and lead generation. This information can help us understand Keita and personalize our approach.
Step 3: Lead scoring and stratification
Based on a rich lead profile, homula GTM AI automatically scores and categorizes each lead into a hierarchy. Criteria include:
Job level (entry level, manager, executive, etc.)
Company size (small, medium-sized, large)
industry
Engagement data (page views, email open rates, etc.)
Leads are categorized into tiers that make sense for your business: Tier 1 are high-value prospects, Tier 2 are hot leads, Tier 3 are long-term prospects that require more nurturing, etc.
This automatically groups your leads based on their potential value and interest level.
Step 4: Trigger a personalized campaign
Here's the fun part! Using the hierarchical data from homula GTM AI, you can automatically enroll your leads in highly targeted campaigns aligned with their interests and potential value. For example:
Send VIP offers and advanced sales approaches to your Tier 1 leads
Invite Tier 2 leads to webinars and demos
Nurture your Tier 3 leads by sending them low-value offers and a small amount of content.
The key is sending the right message to the right person based on their profile, and with AI data this can easily be scaled for every lead!
Step 5: Continuous optimization
As new data comes in about lead engagement and activity, the AI continues to update profiles and scores in real-time, allowing you to continually optimize your campaigns over time.
You'll quickly learn which content and offers work best for each tier. Use these insights to fine-tune your approach and improve conversions.
The power of AI-driven personalization
Leveraging AI to understand your leads is a game changer for demand generation and marketing. homula GTM AI makes it easy to build scalable 1:1 personalization. Key benefits include:
Targeted messaging based on lead profile
Higher conversion rates with a personalized approach
Optimizing marketing spend to focus on high-value leads
Automated lead scoring without the hassle of manual work
As a result, you're telling each lead exactly what they want to hear - the key to generating more pipeline and more revenue!
In this article, we'll show you how to use AI to automatically score and segment your leads, and then use that data to trigger hyper-targeted campaigns tailored to each lead's interests. This approach will definitely take your marketing to the next level.
Step 1: Feed lead data into the AI
First, you bring your lead data into the homula GTM AI workflow. This should include information about your lead, such as name, email address, company name, job title, etc. Don't worry about enriching your data, the AI will take care of it in the next step.
For example, let's say you have a lead named Keita Sidebara who works at homula GTM AI . All you need to get started is his name, email address, and company name. The AI will do the rest.
Step 2: Enriching lead profiles with AI
Here's where the magic happens: Once lead data is fed into homula GTM AI , a workflow automatically enriches each profile with publicly available information. The AI scours sri lanka b2b leads the web to retrieve data like the lead's job title, company information, and the latest news about the company.
This gives you a 360-degree view of who your leads are and what they're interested in, without any manual research.
In the case of our example lead, Keita, Sr. Demand Generation Manager at homula GTM AI , the AI might extract that he is interested in content creation and lead generation. This information can help us understand Keita and personalize our approach.
Step 3: Lead scoring and stratification
Based on a rich lead profile, homula GTM AI automatically scores and categorizes each lead into a hierarchy. Criteria include:
Job level (entry level, manager, executive, etc.)
Company size (small, medium-sized, large)
industry
Engagement data (page views, email open rates, etc.)
Leads are categorized into tiers that make sense for your business: Tier 1 are high-value prospects, Tier 2 are hot leads, Tier 3 are long-term prospects that require more nurturing, etc.
This automatically groups your leads based on their potential value and interest level.
Step 4: Trigger a personalized campaign
Here's the fun part! Using the hierarchical data from homula GTM AI, you can automatically enroll your leads in highly targeted campaigns aligned with their interests and potential value. For example:
Send VIP offers and advanced sales approaches to your Tier 1 leads
Invite Tier 2 leads to webinars and demos
Nurture your Tier 3 leads by sending them low-value offers and a small amount of content.
The key is sending the right message to the right person based on their profile, and with AI data this can easily be scaled for every lead!
Step 5: Continuous optimization
As new data comes in about lead engagement and activity, the AI continues to update profiles and scores in real-time, allowing you to continually optimize your campaigns over time.
You'll quickly learn which content and offers work best for each tier. Use these insights to fine-tune your approach and improve conversions.
The power of AI-driven personalization
Leveraging AI to understand your leads is a game changer for demand generation and marketing. homula GTM AI makes it easy to build scalable 1:1 personalization. Key benefits include:
Targeted messaging based on lead profile
Higher conversion rates with a personalized approach
Optimizing marketing spend to focus on high-value leads
Automated lead scoring without the hassle of manual work
As a result, you're telling each lead exactly what they want to hear - the key to generating more pipeline and more revenue!