Speaking of the ability to show results, four out of five marketers see an increase in organic traffic after an SEO test. However, our survey revealed that only 65% of companies with more than 100 employees actively test their SEO strategies .
There are several reasons why SEO testing falls by the wayside, including:
Not having the right tool (68%)
No time to commit to SEO testing (68%)
No budget allocated for SEO testing (51%)
Running SEO tests gives you an edge over these companies. You quickly find tweaks to outrank them in the SERPs.
But while it’s great to get positive results from your the advantage of afghanistan phone numbers in business statistical SEO tests, it’s not just the positive tests that matter. The process of constant testing is what helps you increase traffic. You can find out which tweaks bring the most organic traffic to your Variant pages before implementing them site-wide.
SEO is unpredictable
SEO can be tricky. To maintain and improve its dominance in the search engine market, Google constantly adjusts its algorithm, making the art of SEO a game of constant tweaking.
Last year, there were several core updates that created quite a stir in the industry. Still, the reality is that Google makes, on average, multiple changes to its search algorithm every day (which add up to thousands every year).
This dynamic nature of search makes your quest for increased SERP visibility and click-through rates much more difficult. The strategies you use now might not work in a few years. Every search market and every domain is unique.
Therefore, testing different meta descriptions, title formats, structured data, and page layouts (to name just a few) is necessary to discover your recipe for optimization.
Not only that, but SEO testing helps you stay ahead of the curve. You’ll create a strategy that proactively pursues stronger ROI, rather than stressfully reacting to algorithm changes.
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