Chinese social network: Soul
Posted: Sun Jan 19, 2025 6:05 am
Chinese social media
Chinese Social Media - Soul Logo
• Launch date: 2016
• Company: Shanghai Soulgate Technology Co., Ltd.
• Stock code: zero
• Monthly Active Users (MAU): 31.6 million (2021)
• Total revenue: RMB 1.281 billion (2021, full year)
Chinese social network Soul was launched in 2016. It is a social network that provides anonymous voice call, video call and image or video post. It also provides group chat. Soul app will match you with other chad email address people with the same “soul”. So it is also like a dating app where you can find friends with the same hobby, some values and views.
So Soul app is very popular among the younger generation and single people.
Chinese Social Media: Chinese Social Media Marketing Strategy
Let me show you a brief Chinese social media marketing strategy. I believe there are many businesses that want to sell products or services to Chinese marketing.
Chinese Social Media: Audience Engagement/Brand Building
• Xiaohongshu
• WeChat Official Account/WeChat Channels
• Weibo
• Douyin/Kuaishou
Once you have enough audience/customers, if you want to interact with them quickly and effectively, you can set up a QQ group to communicate with them.
Of course, creating a brand requires writing, video production, and SEO skills. But if you want to sell products/items directly to Chinese people, you need to set up an online store.
Chinese Social Networks: Online Store
• Tmall (天猫)
• Taobao (淘宝)
• JD (京东)
• Pinduoduo (拼多多)
Chinese Social Media - Soul Logo
• Launch date: 2016
• Company: Shanghai Soulgate Technology Co., Ltd.
• Stock code: zero
• Monthly Active Users (MAU): 31.6 million (2021)
• Total revenue: RMB 1.281 billion (2021, full year)
Chinese social network Soul was launched in 2016. It is a social network that provides anonymous voice call, video call and image or video post. It also provides group chat. Soul app will match you with other chad email address people with the same “soul”. So it is also like a dating app where you can find friends with the same hobby, some values and views.
So Soul app is very popular among the younger generation and single people.
Chinese Social Media: Chinese Social Media Marketing Strategy
Let me show you a brief Chinese social media marketing strategy. I believe there are many businesses that want to sell products or services to Chinese marketing.
Chinese Social Media: Audience Engagement/Brand Building
• Xiaohongshu
• WeChat Official Account/WeChat Channels
• Douyin/Kuaishou
Once you have enough audience/customers, if you want to interact with them quickly and effectively, you can set up a QQ group to communicate with them.
Of course, creating a brand requires writing, video production, and SEO skills. But if you want to sell products/items directly to Chinese people, you need to set up an online store.
Chinese Social Networks: Online Store
• Tmall (天猫)
• Taobao (淘宝)
• JD (京东)
• Pinduoduo (拼多多)