SMS marketing: an essential element in your strategy
Posted: Wed Dec 04, 2024 5:58 am
SMS marketing is a direct marketing channel that is often underestimated by companies. They still favor email to communicate with their prospects or customers, which has an average opening rate of 18% and a click rate of 2.6%.
With a reading rate of 98% , SMS campaigns are fast and effective in reaching your target audience. 4 out of 5 consumers say they want to receive messages from their favorite brands. By opting for SMS marketing, you can be sure that your message will be read, retained and well received. In this guide, we will give you the keys to take full advantage of the potential of mobile marketing.
Back to basics: what is SMS marketing?
SMS marketing allows you to contact your customers as well overseas chinese in australia data as your prospects. It has the power to reach a large part of your target audience:
77% of French people have a smartphone;
94% use it daily.
Brands use commercial SMS as a complement to a marketing strategy. It is complementary to other channels such as email. SMS can be used to transmit timely or urgent information. Email allows for more details.
The content of an SMS can be promotional or informative:
Transactional SMS groups together the sending of notifications, the validation of payments, the confirmation of a delivery, the transmission of access codes, etc. It represents 60% of the messages sent in 2021;
Commercial SMS. It is used in advertising, direct marketing, drive-to-store, etc. It accounts for 40% of messages sent by brands.
SMS marketing is highly regulated in France:
Sending commercial SMS is prohibited between 8:00 p.m. and 8:00 a.m., on Sundays and public holidays;
SMS can only be sent to contacts (B2C) who have given prior consent to receive them;
A free opt-out option must be included at the end of the message (STOP SMS to XXXX);
In B2B, the contact must be informed of the use of his number for commercial prospecting purposes. He must be able to object in a simple and free manner (right of objection).
Advantages of SMS marketing
Discover the benefits of commercial SMS for your brand.
Ease of use
SMS is suitable for all smartphones and mobile operators. Its ease of implementation saves valuable time for the marketing team. Bulk SMS sending, professional appointment requests, bulk SMS sending, commercial SMS... Thanks to its variety of formats, SMS campaigns are accessible to all sectors of activity.
Immediate effectiveness
After receiving an SMS, 66% of French people have already visited a store they usually visit. More than 90% of mobile phone users read messages within 4 minutes of receiving them. The unsubscription rate is only 0.13%.
Personalization
An SMS has a size limitation (maximum 160 characters, 70 if emojis or other special characters are included). To optimize its reading rate, it is essential to personalize the content with the customers' first name, last name, ID, order number.
With a reading rate of 98% , SMS campaigns are fast and effective in reaching your target audience. 4 out of 5 consumers say they want to receive messages from their favorite brands. By opting for SMS marketing, you can be sure that your message will be read, retained and well received. In this guide, we will give you the keys to take full advantage of the potential of mobile marketing.
Back to basics: what is SMS marketing?
SMS marketing allows you to contact your customers as well overseas chinese in australia data as your prospects. It has the power to reach a large part of your target audience:
77% of French people have a smartphone;
94% use it daily.
Brands use commercial SMS as a complement to a marketing strategy. It is complementary to other channels such as email. SMS can be used to transmit timely or urgent information. Email allows for more details.
The content of an SMS can be promotional or informative:
Transactional SMS groups together the sending of notifications, the validation of payments, the confirmation of a delivery, the transmission of access codes, etc. It represents 60% of the messages sent in 2021;
Commercial SMS. It is used in advertising, direct marketing, drive-to-store, etc. It accounts for 40% of messages sent by brands.
SMS marketing is highly regulated in France:
Sending commercial SMS is prohibited between 8:00 p.m. and 8:00 a.m., on Sundays and public holidays;
SMS can only be sent to contacts (B2C) who have given prior consent to receive them;
A free opt-out option must be included at the end of the message (STOP SMS to XXXX);
In B2B, the contact must be informed of the use of his number for commercial prospecting purposes. He must be able to object in a simple and free manner (right of objection).
Advantages of SMS marketing
Discover the benefits of commercial SMS for your brand.
Ease of use
SMS is suitable for all smartphones and mobile operators. Its ease of implementation saves valuable time for the marketing team. Bulk SMS sending, professional appointment requests, bulk SMS sending, commercial SMS... Thanks to its variety of formats, SMS campaigns are accessible to all sectors of activity.
Immediate effectiveness
After receiving an SMS, 66% of French people have already visited a store they usually visit. More than 90% of mobile phone users read messages within 4 minutes of receiving them. The unsubscription rate is only 0.13%.
Personalization
An SMS has a size limitation (maximum 160 characters, 70 if emojis or other special characters are included). To optimize its reading rate, it is essential to personalize the content with the customers' first name, last name, ID, order number.