One of the principles of a good internal marketing strategy is, without a doubt, marketing automation . The process of attracting customers is arduous and must be constant. However, the number of tasks to be carried out in good campaigns is extensive and, without automating them, it is impossible to achieve good results.
How about understanding what marketing automation is and why you should start doing it now?
Index
What is marketing automation?
Why automate marketing?
Generating more leads
Lead parenting
Opportunities and reduction of the sales cycle.
Reduce customer acquisition cost (CAC)
What does marketing automation cover and which tool should I use?
What is marketing automation?
The use of technology to automate north korea b2b leads processes and actions, increasing efficiency and reducing manual interference. This is the main concept of marketing automation .
And this isn’t just any automation. Generating automated actions alone doesn’t mean it’s marketing automation . Acting in a scalable way and intelligently engaging with interacting visitors by understanding their needs is key , providing insights and content relevant to their pain. Yes, it is marketing automation .
Another important point of automation is the application of automation models on a large scale. As lead generation becomes constant, it is essential to perform tests to raise the bar. Scalability is a key item for results in lead generation.
Why automate marketing?
Generating more leads
Customer journey mapping is part of automation. Generating processes and guides that can help you capture leads, using automation tools, can make lead generation much more efficient on a larger scale.
Lead parenting
One of the key points in marketing automation is lead nurturing . It is through this that the lead will advance in the purchasing process, which is an art that must be studied by any digital marketing professional.
As a result of lead nurturing, we can add value by better preparing visitors who are converting and entering the funnel, even shortening the sales cycle. Building credibility and authority, keeping your company name in the minds of your customers is one of the main functions of lead nurturing.
Opportunities and reduction of the sales cycle.
Another point directly related to lead nurturing is the generation of more opportunities. If you have correctly mapped the processes and started nurturing them, you will generate more leads as a result.
But most importantly, it will generate more opportunities, as it is creating a dialogue (even if it is automated) with you . After all, you are talking to more people and in a more assertive way.
