Acquiring leads is important for selling products and services in B2B business.
However, lead generation strategies vary from online strategies such as social media management and owned media to offline strategies such as telemarketing, television commercials, and newspaper advertisements.
You may be wondering, "Which strategy is best for my company?"
So this time, we will explain how to acquire leads using the media as one of the BtoB lead generation strategies .
Specifically, we will introduce the advantages and disadvantages of lead generation media as well as recommended media.
If you are looking for lead generation measures or would like to know more about lead generation media, please refer to this article.
In addition, Teklo Inc. is distributing a cambodia telegram phone number list free document summarizing BtoB marketing strategies, " BtoB Marketing Measures You Should Keep in Mind ."
If you are a B2B company that is having trouble acquiring leads, please make use of this service.
Lead generation is the process of obtaining information about potential customers who have the potential to become your company's customers in the future .
Information about potential customers would include the customer's company name and contact information for BtoB, and the customer's name and contact information for BtoC.
Lead generation is the first step in acquiring new customers and is essential for increasing sales.
Especially in recent years, with the spread of smartphones, the number of people using social media and the Internet has increased.
As products and services have more opportunities to be seen by consumers, more and more companies are focusing on generating leads in order to raise awareness of their products and services and convert them into purchases.
Also, even though they are all called leads, purchasing intent varies from person to person.
For this reason, measures such as "lead nurturing," which increases purchasing intent after acquiring a lead, are also important.
The lead acquisition strategies and process are explained in detail in the following article.
If you want to know the basics of lead generation, be sure to check this out.
Related article: What is lead generation? Explaining the measures, concepts, and points to increase potential customers
What is media lead generation?
What is media lead generation?
In recent years, there are media outlets that specialize in lead generation .
Here are two main methods for generating leads through media:
It is a web resource that provides information such as the above in a format that is useful to readers.
Some lead generation media publish white papers from various companies .
Users can choose from a large selection of white papers and download any that interest them.
However, you will need to enter your company information when downloading.
The information obtained at this time will be provided as a lead to the company that published the white paper.
A defining feature of white papers is that they are downloaded voluntarily by users, so many of them are people who are interested in the product or service.
However, it's important to note that the quality of your white paper can make a big difference in the number of leads you generate.
Related article: What is a white paper? Explaining its meaning, types and how to use it
Generate leads using surveys
There is also a service that sends out surveys to registered members of the media and provides leads with information on members who meet the company's desired criteria .
In this case, the key is to create a survey that doesn't take much time and is easy for anyone to answer.
Please note that surveys that take a long time to complete, such as written questions, tend to have a lower response rate.
Types of lead generation media
Types of lead generation media
There are three types of lead generation media:
DSP
Industry-specific media
Performance-based media
We will explain each one in detail.
DSP
DSP (Demand-Side-Platform) is a platform that aims to optimize the advertising effectiveness of advertisers .
It automates advertising tasks such as ad targeting, purchasing ad space, and ad delivery.
Main features include:
Targeting can be done based on user attributes such as gender and age.
Advertisements can be delivered to users similar to your own customers, making it easier to acquire leads.
Since ad delivery-related tasks are automated, the workload is light
On the other hand, it is important to note that the destinations where advertisements are delivered may not be disclosed.
There is a risk that your ads will be delivered to a different genre or posted on inappropriate websites, damaging your company's image.
Also, there are so many types of DSPs that choosing one can take time.