I will explain what guerrilla marketing is , how it is done, the actions that are carried out, and why these campaigns later turned out to be so beneficial for brands.
So with that said, let's get down to business!
What is Guerrilla Marketing?
Guerrilla marketing is a set of marketing strategies that aim to achieve their objective by using creativity and ingenuity while reducing the high costs of investment in advertising.
What we could call unusual actions that manage to maldives b2b leads attract your attention at a given time and for a defined objective.
It is mainly focused on small businesses, which cannot make large investments in advertising, and by analyzing the environment and their target audience, they create unique, different content that empathizes with those they focus on.
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How is Guerrilla Marketing done?
Well, to carry out a good strategy for this type of marketing we must follow a series of steps that will allow us to plan all our actions.
First, conduct a market study . Know what you want to do, how to do it, how to promote it, who you want to reach, and even find out what your competition is doing and find ways to stand out.
Secondly, bet on creativity and talent . You seek to differentiate yourself and make an impact, always thinking about the consumer and what they will like and what will attract their attention enough to leave it “burned in their minds”.
Thirdly, this type of marketing does not always have large budgets, but still, look for the best way to promote your campaign in different advertising media, both online and offline.
Fourthly, implement your marketing department throughout the company , not just in the part that is responsible for promoting the product. This way you will be able to know the behavior and attitude of your end customer regarding the campaigns carried out.
7 advantages of GUERRILLA MARKETING.
It allows us to position our BRAND against our competition with a minimum investment in advertising thanks to ingenuity and creativity.
It is the best way to promote our company , if our budget is small compared to those we try to compete with and we do not have all the necessary means to advertise ourselves.
The campaigns you carry out achieve a significant visual impact , obtaining high notoriety in a short time, thanks to the fact that the content becomes viral and the people you reach feel identified with your brand, creating a bond of attraction.
People will see in your image an innovative , creative company that likes to move away from traditional advertising to attract the attention of its customers and followers.
You will increase your audience and engagement , with a positive effect.
Generating a great impact, the possibilities of collaborations with other brands will increase by carrying out joint strategies with identical audiences.
The objectives are set both in the short and medium term , due to the low budget allocated and the need for action to be rapid and effective.
What types of guerrilla marketing are used?
AMBIENT MARKETING : With ambient marketing, we aim to surprise the consumer we want to reach, in a few words, “speechless.”
The most unusual and, above all, unexpected spaces are used, which is when you least expect to find something that will surprise you.
