“Any positive or negative statement made by potential, current or former customers about a product or company and which is available to a multitude of people and institutions…”
People talk to others about products and their experience (whether good or bad). It's natural. We all do it. You can't control word-of-mouth marketing and advertising - it's bound to come. What you can control is what customers say about your brand or product.
Happy customers who have had a great experience with your brand will become ambassadors and promote your products. This is what brands need to do – create as many happy customers as possible. And leave the rest to them.
When one customer shares their experience with another, it soon afghanistan telemarketing data becomes a chain reaction. The beauty of word of mouth is that it grows naturally and at an astonishing speed.
Word of mouth marketing
The best thing about word-of-mouth advertising is that it increases brand trust and loyalty. People trust other people more than they trust advertisements. When your potential customer receives recommendations about your product from several friends, this will improve your brand image.
One thing to note is that word of mouth spreads like wildfire. It immediately creates a buzz. Imagine a customer posting a positive review about your product on Facebook, where they have over 1,500 friends. Even if just 1% of their friends share the review on their timelines, that will turn into 15 reviews – all honest and authentic.
Tactics to Improve Word of Mouth Advertising
Word of mouth basically works on automatic. This doesn't mean you should leave everything up to your customers. You need to use different tactics to supercharge your word of mouth campaigns so that you can reach a larger audience through various mediums.
Here are the best methods and tactics to take word-of-mouth advertising to the next level:
1. Share Customer Testimonials
Encourage your customers to share their testimonials. Reach out to your current customers and ask them to share their experiences. A single email can bring you many customer testimonials that you can share on your website, blog, social media, press releases, and other media.
Here is an example of how Life BEAM shares customer testimonials on Facebook:
The thing is, not all customers bother to share their reviews. You need to reach out to them in order to get them. Reward them for their time and effort. These reviews go a long way in generating positive word of mouth.
You should also find and share testimonials from third-party sites like Yelp , Google Maps , and niche review sites. You need to share these customer testimonials with your target audience. This is how word of mouth will work for your brand.
2. Focus on User Generated Content
User-generated content (UGC) plays an essential role in word-of-mouth advertising. Potential buyers find user-generated content 9.8 times more impactful than influencer-generated content when making a purchasing decision.
UGC includes all types of content:
Videos and photos
Hashtag campaigns
Customer Reviews and Testimonials
Forum
