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Display advertising

Posted: Sun Jan 12, 2025 4:33 am
by mehedi
1) The banner contains a call to action.

2) The banner contains a clear description of the USP and the product.

3) 3-4 versions of the banner were prepared and A/B tests were conducted to select the optimal one.

4) The banner contains triggers for tracking in analytics.

Contextual advertising
1) A list of requests for the campaign has been prepared.

2) Based on the results of the test campaign, the words philippines phone data with the highest conversion into actions were left.

3) Several versions of ads were created for each of the words. The optimal ones were selected during the placement process.

4) The analytics account is linked to contextual advertising.

Social Media
1) The destination page contains up-to-date information about ongoing competitions, promotions and promo campaigns.

2) The user is presented with the benefits of subscribing to the brand page in simple language.

3) Websites and promo pages have cross-links to social media.

4) The sites have triggers that track cookies if the user logs in to social media. These triggers prompt the user to subscribe to the brand's accounts.

5) The effectiveness of contextual ads and % conversion into brand subscribers are analyzed. Dozens and hundreds of tests are compiled, experiments with targeting are conducted.