And to know why you should think about having one, the first thing is to know what a podcast is, what it is for, what its benefits are, the types there are, how it is created, how it can be used in your business.
So with that said, let's get to it.
The podcast era is in full swing and we need to jump on the bandwagon.
Let's get to it!
The podcast, the new tool in any acquisition strategy
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What is a podcast?
A podcast is a digital audio format that can be downloaded or streamed over the Internet.
It is a word invented, who would have thought, by a journalist malaysia b2b leads named Ben Hammersley, who combined the name “Ipod” (the player created by Apple where audios can be downloaded and listened to), and the name “broadcast” (diffusion, transmission), giving rise to what we know today as Podcast.
Podcasts are typically episodes of a radio or television program, or entertainment or news programs created specifically to be distributed as podcasts.
They cover specific topics and can be found in a wide variety of categories, such as news, entertainment, science, technology, sports, and many others.
Podcasts can be listened to anytime, anywhere via an Internet connection and on mobile devices such as smartphones and tablets.
They are also a popular way to consume audio content because they allow users to choose what to listen to and when to do so.
Many of the podcasts are free and you can subscribe to receive notifications of new episodes.
Today, podcasts have become a very interesting acquisition strategy , because you can reach a larger audience with the same interests, providing them with unique value.
Hence its importance within digital marketing , as well as the different fields and sectors in which you find yourself.
It can be a good way to differentiate yourself.
What is a podcast for?
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Now that you know what a podcast is , you need to understand what it is for .
Podcasts are a form of audio content delivered over the Internet, which can be downloaded or streamed.
They can also be a fun way to pass the time while commuting or during routine activities like exercising or cooking.
Additionally, many podcasts offer interviews and talks with experts in different fields, which can be a valuable source of information and knowledge.
The podcast allows us to obtain all kinds of data in a very short time thanks to the amount of audios available, which are sometimes short in length.
Benefits of having a podcast
When creating a podcast, you have to take into account all the values of the business, and see if it can benefit you, and therefore, make a profit from it.
To find out, there's nothing better than knowing what benefits a podcast can bring you.
Some of which include:
Expand your audience :
A podcast allows you to reach people who may not have found your content otherwise, whether through a social network or a search engine.
Improve your authority on the topic :
By creating a podcast and speaking about a topic regularly, you can demonstrate your knowledge and expertise in the area and become a trusted source of information for your audience.
Increase your online visibility :
A podcast can help increase your online visibility and make your content easier to find.
Offer a different content consumption experience :
Unlike reading an article or watching a video, a podcast is a more convenient and portable way to consume content . Listeners can listen to you while they exercise, drive, or do other activities.
Connect with your audience :
By creating a podcast, you can connect with your audience in a more personal and up-close way , as you can share personal stories and experiences and listen to listeners' questions and comments.
Generate income :
If your podcast is successful, you can generate income through sponsorships, advertising, and sales of products or services.
In short, creating a podcast can be a great way to reach a wider audience, improve your authority on a topic, increase your online visibility, offer a different content consumption experience and connect with your audience – and in some cases, it can also be a source of income.
Types of podcasts
There are many different types of podcasts , and they can be classified in different ways.
Some of the most common ways to classify podcasts include genre, length, and format.
