Below I would like to present a digital marketer's checklist created by Nikolai Belousov . I think it will be useful to anyone launching or running a business in the Internet environment. It also contains several additions from me.
Content
Website
Display advertising
Contextual advertising
Social Media
Email newsletter
Analytics
Website
1) Analytics code installed.
2) The goals and visitor funnel are set up.
3) A/B tests were conducted on a small sample peru phone data of users and the optimal page design was selected.
4) Integration with social media is configured (buttons: “Like”, “Tweet”).
5) Added links to the brand's social media accounts.
6) It is possible for the user to leave comments using their social media account.
7) All elements of the site function without failure. All detected bugs have been fixed.
8) The registration form (if any) is in a visible place and the content of the form itself is optimized for maximum conversion to registration. There is an option to log in via social networks.
9) Compatibility check with most popular browsers, compatibility with mobile devices (smartphones, tablets) has been carried out.
10) The main internal SEO components of the site (titles, keywords, interlinking, texts, openness to indexing, snippets) have been checked. Relevant for long-term projects.
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