When I want to look something up
Posted: Wed Jan 08, 2025 4:14 am
Stop being rigid. This one is particularly difficult for me! Eleven years ago, when I joined twitter and facebook, I thought I was cutting edge. I tried every new network and social outlet. Today, I still cannot figure out how to download my own Snaps. However, if I want to recruit smart and capable Gen Z employees (or talk to my children) I need to learn. In fact, companies like Goldman Sachs and Taco Bell (talk about a high low spectrum) are using SnapChat to get in front of their target audiences and connect. But just a year ago, Instagram was the thing and recruiting leaders were scoffing at the idea that SnapChat could be anything useful in the recruitment space, just like leaders were laughing ten years ago that Twitter could be used to hire. Now we have Facebook for Work and we’re not reaching Gen Z, but their moms. But we gotta learn. Why? 83% of Gen Z are open to being contacted by companies via social channels. However, just half want to see an ad from an employer, according to EB research company Universum.
Grasp what mobile native MEANS. , I head to the desktop on the main floor of our greece whatsapp phone number house, or grab my laptop or even my iPadPro with the attached keyboard. When my eldest son works on Calculus, he downloads his homework to his phone, uses the calculator there, and accesses Khan Academy courses his teacher recommends via email. ALL on his phone. My youngest child happily taps out fiction stories, sans keyboard on his iPad mini. In fact, 52% of Gen Z are leveraging social media as a research tool in school.
Realize and Embrace Your Transparency. Whether you think Employer Branding is a joke or not, it doesn’t really matter, Gen Z knows where to find out everything they need to know in order to decide whether to take a job with you. From marketing materials, you WANT them to see to anonymous reviews and candidate experience stories you might NOT want them to see. One thing to keep in mind? It needs to be SHORT. And I mean really short. AS in about 9 seconds, down from the lofty 12 seconds EB experts are used to receiving from Millennials. So evolve! Instead of YouTube videos, think bite size Snapchat stories or Boomerang videos on Instagram. The chances of your prospect having their sound on in class or on the subway are small, so use captions, emojis and animations to get your point across sans noise.
While all this seems like training to put off for another day, the time to start testing these strategies is now. Gen Z may already be in the building so to speak, especially when you’re looking to hire in highly competitive fields and for entry-level positions and/or interns. Instead, take the time to learn about this incoming generation and what separates them from their older counterparts…then start crafting your Employer Brand for the workforce of tomorrow!
Grasp what mobile native MEANS. , I head to the desktop on the main floor of our greece whatsapp phone number house, or grab my laptop or even my iPadPro with the attached keyboard. When my eldest son works on Calculus, he downloads his homework to his phone, uses the calculator there, and accesses Khan Academy courses his teacher recommends via email. ALL on his phone. My youngest child happily taps out fiction stories, sans keyboard on his iPad mini. In fact, 52% of Gen Z are leveraging social media as a research tool in school.
Realize and Embrace Your Transparency. Whether you think Employer Branding is a joke or not, it doesn’t really matter, Gen Z knows where to find out everything they need to know in order to decide whether to take a job with you. From marketing materials, you WANT them to see to anonymous reviews and candidate experience stories you might NOT want them to see. One thing to keep in mind? It needs to be SHORT. And I mean really short. AS in about 9 seconds, down from the lofty 12 seconds EB experts are used to receiving from Millennials. So evolve! Instead of YouTube videos, think bite size Snapchat stories or Boomerang videos on Instagram. The chances of your prospect having their sound on in class or on the subway are small, so use captions, emojis and animations to get your point across sans noise.
While all this seems like training to put off for another day, the time to start testing these strategies is now. Gen Z may already be in the building so to speak, especially when you’re looking to hire in highly competitive fields and for entry-level positions and/or interns. Instead, take the time to learn about this incoming generation and what separates them from their older counterparts…then start crafting your Employer Brand for the workforce of tomorrow!