“because you’re working directly with the product, you need to be good at strategic wallis and futuna islands email list 100000 contact leads thinking and understanding people and their needs,” he said.I also learned that the role of the pmm goes far beyond understanding people and how they’ll use your product. Instead, you also have to consider how they move through the sales funnel while considering your product.That means the pmm will focus on three levels of the sales funnel:acquisition. Bringing awareness to your product through content such as social media, copywriting, and blogs.
This requires the product marketing manager to determine what type of campaign needs to be done, create a budget for the marketing endeavors, craft a project plan to map out when this content will be released, and oversee a team that will create the desired content.Engagement. Building trust and creating conversations with potential customers through events, campaigns, and specific calls to action.Conversion and retention. Converting potential customers into paying customers for one-time purchases and keeping existing customers loyal through subscription models or add-on purchases when appropriate .
