You produce to generate your first leads?
Posted: Wed Jan 08, 2025 3:59 am
Content Marketing is THE strategy to aim for, to attract prospects, convert them into customers and then engage them sustainably. Today, it is even a central pillar and an essential foundation for an effective B2B marketing strategy. So, here's a piece of advice: don't ignore it anymore! Because in the realm of performance, content is king. But you still need to know how to define your Content Marketing strategy, then produce and distribute your B2B content effectively... Without forgetting to measure its impact on growth. A vast program. But the good news is that we support you step by step. Ready to generate your first leads thanks to Content Marketing? Let's go: Definition of Content Marketing Content Marketing consists of defining, creating and distributing content with high added value .
This content is intended to educate, inform and respond to the problems of your target. Because yes, spoiler: Content Marketing is not Ego-Marketing! This is not a self-centered form of marketing, designed to promote only a product or service… On the contrary, it is an approach dedicated to demonstrating your expertise and meeting czech republic telegram database the needs of your prospects or customers. All this, thanks to useful content. At Plezi, we firmly believe in this strategy. For B2B companies, investing in content marketing is a lever for visibility, traffic generation, but also growth. Let's talk about it... Why do content marketing? In 2024, 37% of B2B brands will rely as much on content marketing to generate traffic on their website as to convert this traffic into leads .
For 15% of B2B marketers, Content Marketing also helps to drive the sales cycle and help salespeople. Finally, for 11% of B2B marketers, content is also a lever to develop their reputation . (Source: B2B Digital Marketing Barometer 2024, Plezi ). Notoriety, traffic, conversion… These are the main benefits of Content Marketing. Let’s not forget loyalty: creating and distributing quality content not only attracts prospects, but also engages loyal customers. Content helps consolidate the relationship. But before we get to that content-based loyalty stage, here's the main motivation for B2B marketers: generating qualified leads. A B2B lead is a commercial contact with a potential customer who has shown interest in a company's offering. A lead can come from sales prospecting or can be generated by the company's marketing efforts. Bingo: this is where content becomes the cornerstone of generating potential customers through marketing.
But to attract opportunities through B2B Content Marketing… The first step is to know your target . By knowing it inside out, you will be able to create the most suitable content, which meets the expectations, problems and challenges of your prospects. To achieve this, here is your priority: define your marketing buyer persona. Then, once your buyer persona is created, share it with the entire company. All departments must know the target of marketing actions… But also “why” content is of considerable importance and leverages growth. Without an internal content culture , there will be no results.
This content is intended to educate, inform and respond to the problems of your target. Because yes, spoiler: Content Marketing is not Ego-Marketing! This is not a self-centered form of marketing, designed to promote only a product or service… On the contrary, it is an approach dedicated to demonstrating your expertise and meeting czech republic telegram database the needs of your prospects or customers. All this, thanks to useful content. At Plezi, we firmly believe in this strategy. For B2B companies, investing in content marketing is a lever for visibility, traffic generation, but also growth. Let's talk about it... Why do content marketing? In 2024, 37% of B2B brands will rely as much on content marketing to generate traffic on their website as to convert this traffic into leads .
For 15% of B2B marketers, Content Marketing also helps to drive the sales cycle and help salespeople. Finally, for 11% of B2B marketers, content is also a lever to develop their reputation . (Source: B2B Digital Marketing Barometer 2024, Plezi ). Notoriety, traffic, conversion… These are the main benefits of Content Marketing. Let’s not forget loyalty: creating and distributing quality content not only attracts prospects, but also engages loyal customers. Content helps consolidate the relationship. But before we get to that content-based loyalty stage, here's the main motivation for B2B marketers: generating qualified leads. A B2B lead is a commercial contact with a potential customer who has shown interest in a company's offering. A lead can come from sales prospecting or can be generated by the company's marketing efforts. Bingo: this is where content becomes the cornerstone of generating potential customers through marketing.
But to attract opportunities through B2B Content Marketing… The first step is to know your target . By knowing it inside out, you will be able to create the most suitable content, which meets the expectations, problems and challenges of your prospects. To achieve this, here is your priority: define your marketing buyer persona. Then, once your buyer persona is created, share it with the entire company. All departments must know the target of marketing actions… But also “why” content is of considerable importance and leverages growth. Without an internal content culture , there will be no results.