What factor triggers each customer's desire to buy?

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Check and update prices and offers : Due to price changes, it may be necessary to check and update the prices of products or services. Make sure that the prices in your ads are up-to-date to avoid customer disappointment. If your business sells products online, it is recommended to connect your campaigns to your online store's product feed. This allows your online store to effectively advertise your entire range on Google with automatically updated ads. Read also: Product feeds in online store search campaigns .

Focus on efficiency : In times of fluctuating prices, it is especially important to ensure the effectiveness of advertising campaigns and maximize benefits. Closely monitor the results of advertising campaigns and analyze which strategies and advertising formats work best. Focus on the most effective advertising channels and formats, but still remember that the benefits of some advertising formats only become more apparent in the longer term, for example through brand awareness.

Refine your targeting : If consumer behavior and purchasing habits are likely to change, refine your targeting and segment your audience more precisely. Use demographic, interest, and behavioral data to reach potential customers more effectively. If your business is local, take advantage of local advertising in Google Ads. Use location targeting and advertise by location.

Look for new opportunities : Don’t be afraid of changes in consumer macedonia phone data behavior, as they can open up new opportunities in the market. Keep your eyes open for new target audiences, segments or markets that could be attractive. Look for new ways to differentiate yourself from your competitors and provide value to your customers. Often, there is pricing flexibility in quality products, and there is always a need for basic products.

Follow market trends : Stay up to date on the impact of market changes on the market and consumer behavior. Follow market trends and adapt your advertising to reflect the changing situation. Advertising is an investment and it is worth taking advantage of situations when competitors save on it .

CASE Example: More conversions and visibility at a lower cost as competition decreases
For example, one of our leading B2B sales clients uses Google Ads search advertising, where there is very fierce competition for the best ad positions and visibility. At the beginning of the year, we saw a few competitors start to save on their advertising budgets. However, the company in question kept its advertising budget at the same level, which resulted in a significant increase in search impression share. The impression share increased from sixty percent to seventy percent. At the same time, the conversion rate of the campaigns increased by +32%, as the ads appeared more often in better positions and were also clicked on more often.