The strategy process according to the MVG
Posted: Wed Jan 08, 2025 3:34 am
model progresses in three stages:
Market = we must first know the current situation of the market and the changes taking place in it,
Value = so that we can create value for selected target groups that our competitors cannot,
Growth = because that's the only way we can create a marketing strategy that fuels growth.
When tactical marketing (MRACE®) is implemented with a strategic marketing strategy based on the Market-Value-Growth (MVG) model that is appropriate for your competitive situation , you will consolidate your position among your desired target group in the long term, making marketing a genuine competitive advantage and enabler of growth.
With the MVG strategy (Market-Value Growth), you will get lithuania phone data answers to the following questions, among others:
What changes are taking place in customer behavior: how does the purchase take place and what factors influence it?
What are your (real) competitive advantages: why do customers buy from you? How do you convince the customer?
What is your value proposition: what does your customer want and what do you offer them – how do these come together to form a value proposition?
Customer experience: how do you communicate your value proposition in different media and marketing materials?
What stage is your market at?
Differentiating factors: what is being talked about in the market, what are the intrinsic values, and what is the level that must be exceeded to be able to talk about a competitive advantage over others?
Read also: The MRACE® model better meets the needs of digital marketing and sales than the RACE model
How can you report results to management if marketing goals haven't even been set?
Setting goals is at the heart of all digital marketing. Without goals, it's like being in a foreign city or country for the first time, at least without Google Maps or a navigation system, you're aimlessly groping around, gradually becoming more and more anxious.
Market = we must first know the current situation of the market and the changes taking place in it,
Value = so that we can create value for selected target groups that our competitors cannot,
Growth = because that's the only way we can create a marketing strategy that fuels growth.
When tactical marketing (MRACE®) is implemented with a strategic marketing strategy based on the Market-Value-Growth (MVG) model that is appropriate for your competitive situation , you will consolidate your position among your desired target group in the long term, making marketing a genuine competitive advantage and enabler of growth.
With the MVG strategy (Market-Value Growth), you will get lithuania phone data answers to the following questions, among others:
What changes are taking place in customer behavior: how does the purchase take place and what factors influence it?
What are your (real) competitive advantages: why do customers buy from you? How do you convince the customer?
What is your value proposition: what does your customer want and what do you offer them – how do these come together to form a value proposition?
Customer experience: how do you communicate your value proposition in different media and marketing materials?
What stage is your market at?
Differentiating factors: what is being talked about in the market, what are the intrinsic values, and what is the level that must be exceeded to be able to talk about a competitive advantage over others?
Read also: The MRACE® model better meets the needs of digital marketing and sales than the RACE model
How can you report results to management if marketing goals haven't even been set?
Setting goals is at the heart of all digital marketing. Without goals, it's like being in a foreign city or country for the first time, at least without Google Maps or a navigation system, you're aimlessly groping around, gradually becoming more and more anxious.