Get the right target audience for your website
Posted: Wed Jan 08, 2025 3:26 am
Reach's goals:
Gain visibility.
Reach buyer personas interested in your service.
Reach buyer personas who are looking for a similar product or service but are not yet familiar with your offering.
Reach unaware buyer personas who are suited to your product or service, but the buyer persona is not yet aware of their problem, let alone the offering.
Make unaware buyer personas aware of their problem and at the same time bring your solution to their attention.
The next micro-conversion is to get the customer to take the reach out, or click. How? By making the ad attractive. The same ad is not attractive to everyone, so as a marketer you need to know what kind of ad resonates with your target audience.
If you don't yet know what kind of advertising your customer prefers, try different options. Digital marketing is great because you can test different advertising and content options even with a small budget lebanon phone data before starting the actual campaign.
In the Reach phase, we can also reach an audience that is not yet aware that the product or service you offer is the perfect answer to their needs.
Outdoor advertising is very difficult to measure. How many people do they influence? Someone who has seen an ad (an impression) may go on to look at the products a couple of days later (a click).
From a marketing perspective, the only data trace left from the customer journey is the sales that may have increased due to advertising. And even that may have been influenced by a completely different phenomenon, meaning nothing concrete remains.
From the perspective of continuous marketing development, outdoor advertising or generally unmeasured marketing is definitely not optimal.
If you don't see how reach impacts sales, it's very difficult to develop it. And when the top of the funnel isn't developed, it affects the entire bottom of the funnel. Reach sets the foundation for everything that comes.
The M of the MRACE® model, which stands for measurement, is essential for successful digital marketing. It ensures that we get and can improve results from the reach stage.
Gain visibility.
Reach buyer personas interested in your service.
Reach buyer personas who are looking for a similar product or service but are not yet familiar with your offering.
Reach unaware buyer personas who are suited to your product or service, but the buyer persona is not yet aware of their problem, let alone the offering.
Make unaware buyer personas aware of their problem and at the same time bring your solution to their attention.
The next micro-conversion is to get the customer to take the reach out, or click. How? By making the ad attractive. The same ad is not attractive to everyone, so as a marketer you need to know what kind of ad resonates with your target audience.
If you don't yet know what kind of advertising your customer prefers, try different options. Digital marketing is great because you can test different advertising and content options even with a small budget lebanon phone data before starting the actual campaign.
In the Reach phase, we can also reach an audience that is not yet aware that the product or service you offer is the perfect answer to their needs.
Outdoor advertising is very difficult to measure. How many people do they influence? Someone who has seen an ad (an impression) may go on to look at the products a couple of days later (a click).
From a marketing perspective, the only data trace left from the customer journey is the sales that may have increased due to advertising. And even that may have been influenced by a completely different phenomenon, meaning nothing concrete remains.
From the perspective of continuous marketing development, outdoor advertising or generally unmeasured marketing is definitely not optimal.
If you don't see how reach impacts sales, it's very difficult to develop it. And when the top of the funnel isn't developed, it affects the entire bottom of the funnel. Reach sets the foundation for everything that comes.
The M of the MRACE® model, which stands for measurement, is essential for successful digital marketing. It ensures that we get and can improve results from the reach stage.