Learning to search improves your research skills

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But it can also teach you a number of other things that can make you more successful in your marketing career. SEO.jpeg Source: Unsplash Ways to improve your research skills Now that you understand why it’s important to improve your research skills, it’s time to move on to the how.


Here are practical tips you can use to improve your research skills as a marketer . Add Boolean operators to searches Google offers several advanced features to help you narrow down your search results. One of these is the ability to add Boolean operators like "AND" and "OR," which give you more control over your searches.


You can also enclose an entire phrase peru whatsapp in quotation marks, which tells Google to search for that specific string of text. Try the variations of the head terms If you’re familiar with SEO, you’re probably familiar with keywords.


However, when you use a keyword to search, you should never use just one lead term. The more variations you try and the more specific your keywords are, the more you can refine your results. For example, if you’re looking for information about sustainable practices, the keyword “sustainable practices” might not return the results you want.


In this case, such as “sustainable energy practices” or “sustainable practices for homeowners.” Examine the sources Never assume that the first result in a search is the best source of information.