The future of marketing is in video

[asikurrahmanshuvo]

Brevity and emotionality
As we were telling you above, each video is born from a specific need and therefore must be created according to specific criteria depending on the situation. However, there are some general guidelines that can be applied to the creation of corporate videos in general. Therefore, a video content capable of capturing attention is generally a short video (relative to the situation), emotional , with the right human component to create empathy. But let's get back to our guidelines.

Create a draft
First of all you will have to write an outline or, better yet, a small script . Don't be afraid, just jot down some ideas, maybe organize a brainstorming with the marketing department or simply with someone who has good ideas and knows how to think laterally and creatively.

Find a video maker
Once you have jotted down the first guidelines, therefore drafted the basic el salvador whatsapp resource structure of a screenplay, you will have to find a videomaker (or an agency that knows how to manage the various phases) who will take care of the shooting and editing . Consult with him during the entire creative and production process to be sure of obtaining what you had in mind and not receive unpleasant surprises.

Organize the shooting
Organize the time you have available for work well . At the same time, try to be flexible with the timing: sometimes it can happen that you "go over" in order to seize the moment in unexpected situations that can enrich the footage. If you have the possibility, participate in the shooting to have more room to maneuver on the final product. Also try to be present at the editing stage , for the same reason.

Clarity and consistency
Always keep in mind that a coherent final product is a corporate video that hits the mark . To do this, your video must be light (without unnecessary pomposity), empathetic (with a touch of polite and intelligent irony), consistent with your company's Tone of Voice and, above all, clear . The consistency of tone and clarity of the message will be essential to give the right relevance to your video, while the light form will serve to make your message more appealing, usable and memorable.

By 2020, 72% of mobile traffic will be video. Millennials ( those born between the early 1980s and 2000) spend 50% of their time watching online videos, instead of TV. This is confirmed by statistics, but also by the main social networks, which reward and promote this type of content, especially Youtube, Vimeo, Facebook and Snapchat.