This is the most priority issue in terms of search engine optimization.

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Duplicate Content
When similar or duplicate content exists on two separate URLs, duplicate content occurs.

This worries search engines because they can’t tell which of the two pages should be the canonical version. Often, Shopify creates duplicate content in different ways, such as duplicate product pages and duplicate collection pages through pagination.

Duplicate Product Pages: – In their product pages, Shopify makes slovenia number data this concern. On two different URL paths, Shopify stores allow their pages or products to be displayed:

Canonical URL Path
Non-canonical URL path
Shopify takes this into account by ensuring that all pages or products contain a canonical tag. Although this certainly helps search engines consolidate duplicate content.

How to do it?
When you look at the internal linking structure, a more alarming issue occurs. Additionally, when the site uses internal “swatch” links that point to other color variations, we also saw Shopify link to the non-canonical versions of the URLs.

Duplicate Collection Pages: – We have seen that through website pagination, many Shopify websites create duplicate content. In a specific series, a duplicate is made from the first page of the collections.

Indeed, once you are on a paginated URL in a series, the link to the first page will consist of "?page=1". Despite this, it will be approximately a copy page. A URL will almost always include the same content with "?page=1" as the innovative non-parameterized URL.

Final Words
You will climb the search rankings if you work on each of the steps in this guide. Understanding the implications of search engine optimization will become increasingly crucial. This comes with the platform as Shopify usage continues to increase.

I hope you liked this informative Shopify SEO guide and in the future, it will be useful for you. If you want to know more about search engine optimization, you can tell us in the comments section.

In the future, considering your questions, we will provide you with a new blog and article. Before leaving this page, please share your valuable opinions with us. Hire the best SEO company for Shopify SEO best practices.