Hiring the Person Rather than the Job Description

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Joyzfsddt66
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Joined: Tue Dec 10, 2024 3:13 am

Hiring the Person Rather than the Job Description

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A shift away from using basic job descriptions and toward defining job candidate "personas" has been a trend in social recruiting strategy since 2014. This involves creating specific candidate personas and defining traits of top performers based on the job's requirements. It's a similar approach to what company's marketing departments do when they create customer personas to help them produce branding and advertising campaigns that will resonate with the target consumer. The goal is to put a human face on a job description, and job candidates like it as much as hiring companies do. For one thing, "persona" listings stand out from among the many traditional job listings, and for another, they help companies make better matches for company culture, which is a huge factor in the success of a hire. It's another way for companies and outstanding candidates to find each other.

Social recruiting

A good company culture fit is important to successful hiring.

Reaching Passive Job Candidates With Social Media
While passive job candidates sometimes keep up with trade journals and other cameroon whatsapp phone number professional publications, they're more likely to spend time on social media. That means the passive job candidate is more likely to see an appeal for new employees on a social media site than on a trade magazine site or in a print publication, unless, perhaps, they're becoming dissatisfied with their current position.

By having a strong social media branding strategy to begin with, by including multiple social channels in your social recruiting strategy, and by ensuring that you make it easy for interested parties to initiate a dialogue (particularly with mobile devices), you maximise the chances of a passive job candidate learning about your company. You also make it easy for them to initiate contact when they're ready or when they see a plum opportunity.



Developing a Strategy to Maximise ROI in Social Recruiting
Social recruiting isn't simply a matter of staking out social media accounts and pumping out job listings. In fact, that strategy will usually backfire. Who wants to follow an account which posts nothing but job listings, many of which won't be relevant to the individual anyway? A great social recruiting strategy is built upon a foundation of a great social media strategy in general: posting relevant and interesting content, answering questions, commenting in communities etc.
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