4 must-know marketing trends for 2022

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As 2021 comes to an end, the economic and consumption indexes have gradually stabilized. It is time for Marketers to prepare for the marketing strategy for the next year. Let AD-Linkage integrate the digital marketing trends you must know in 2022 to give you insights. Take the lead and grasp customer trends quickly!

Comprehensive marketing strategy with enhanced privacy protection

Earlier, Apple released iOS "App Tracking Transparency (ATT)" and Private Relay and Hide My Email, which put advertising-related privacy settings back in users' control. Advertising platforms such as Facebook that widely collect user data have been severely impacted. Small merchants who advertise on them will no longer be able to rely on the old model in exchange for the same revenue. Therefore, before third-party cookies and other alternatives are available, brands large and small must optimize other digital channels in the coming year, such as Google Ads, to better attract target users. Content marketing, as well as KOL and other methods to maintain advertising effectiveness,

The importance of responsive design

As users increasingly turn to mobile devices such as smartphones and tablets and challenge the role of traditional computers, marketers need to create responsive designs suitable for mobile devices when ukraine whatsapp producing content in order to gain higher exposure in search engines. rate location. Mobile marketing strategies need to range from basic website optimization so that it automatically adapts to different screen sizes without affecting the user experience, to even creating a standalone app that has functionality beyond the website version to fully integrate the experience into the device.

When artificial intelligence meets digital marketing

Artificial intelligence (AI) has gradually been integrated into all walks of life in recent years. Both large and small companies in the market have integrated AI into daily processes in different forms to reduce or optimize work efficiency. But did you know that AI can also be widely used in digital marketing? ? AI can not only automate basic tasks, such as analyzing website traffic reports, but it can also be used to analyze big data to search for suitable keywords in the shortest time for search engine rankings, and can even make predictions based on customers' browsing and purchase records. Potential purchase intentions or products that may be of interest in the future. This means that if you want to make it easier for the advertisements of your own products to reach the audience, a strategy that combines AI and other digital marketing models will allow marketers to win at the starting line.