Responsibilities of agencies and freelancers for advertising labeling

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Agencies and freelancers who spend client budgets for advertising through their own bank accounts must send information through ORD to ERIR . If you do not pass money through yourself, but only perform tasks from the advertiser, then you do not need to transfer anything.

If you fall under the law, then before the start of the campaign you must:

register with Roskomnadzor;
open an account in the Unified Identification and Authentication System;
obtain an enhanced qualified electronic signature;
select the ORD and register with it.
How to choose ORD is described in detail in the article .

After that, you can transfer the information. If the intermediary manages several clients, but sets up advertising from their own account, you need to enter data on each client. It is advisable to cambodia whatsapp separate advertising campaigns into different accounts (one client and TIN on one account).

Before the campaign starts, you must provide the following information:

about the final advertiser's intermediaries;
the final advertiser;
agreement between the final advertiser and the intermediary;
creatives.
At the end of the month, the agency or freelancer needs to generate a report for each client and send it via ORD to ERIR. Documents must be sent before the 30th of the following month. Thus, reports for February must be sent before March 30.

After the campaign starts, it is necessary to transfer to the ORD:

statistics on creatives;
information about the participants in the advertising chain (subcontractors, if any, and the final advertiser);
Act with an advertising system with details ( allocation ) according to customer acts.
If desired, a freelancer or agency can delegate the marking of advertisements to another person. To do this, an agreement must be signed.