Inconsistent Messages
Consistency in communication is essential when it comes to building your brand, but often we focus only on certain elements related to the product or service, neglecting instead the communication aspects, such as the website, social media, institutional materials ( presentations, brochures, business cards), etc. Read more about digital brand identity and keep it consistent to expand your horizons.
Lack of internal training
Many companies launch a new product/service without informing their employees (!). Employees are the most important salespeople: they must understand not only the new product/service, but what it represents, in order to strongly convey the message to be shared.
Here is an example of internal corporate communication.
Outdated Materials
Don't forget to update all your marketing materials and make sure they are perfectly aligned with your message. It is not always necessary to redo them, but it is essential that they are updated and share your "set of values", those that characterize your product/service.
Conclusions
The path to becoming a brand, starting from your own brand, is long and complex , and requires different skills , consistency in application and attention to detail. An activity that is not easy to carry out dominican republic whatsapp resource independently, because it requires different skills, but with some precautions (and dedicating a little time) you can obtain good results .
For those who want to know more than what is reported in this short post, you can search for "Philip Kotler" or "Jean-Jacques Lambin", two marketing gurus, and see among their most recent publications what "branding" really means (but take a few weeks off to read everything...).
The Merani, Vivani & Associates associated firm
The life of a law firm is that of the relationships that the professionals who compose it develop. Internal relationships, with the client, with the legislative apparatus and with the city that acts as a "base camp" for the firm's activity. The elements of communication must also be in continuous dialogue with each other to compose a coherent and authoritative image .
Logo - Merani-Vivani | Eclectic-Akura
The logo design , after some alternative hypotheses, has been reconfirmed. It is important, in a restyling , to be able to recognize and maintain the elements that work, adapt them to the new name and take them as the cornerstones of the entire brand identity .
A restyling that is a reconfirmation and a starting point
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