The level and consistency of visual communication

[sharminakter]

When observing value propositions, selling points, and themes, you can also “hear” the tone of voice used by your competitors – how do they address their target groups? How can and do you want to differentiate yourself from your competitors using tone of voice?

It is difficult to evaluate the overall marketing without the visual aspect. Verbal messages can be advanced, but if the visual implementation is lame, the image and customer experience on the website will be incomplete. In connection with competitor analysis, it is considered whether the visual appearance is in line with the competitor's value proposition, selling points and values.

This helps identify potential conflicts in communication and jamaica phone data offers opportunities to develop your company's visual identity in a favorable direction. On the other hand, you can learn from good and functional solutions from competitors and the industry for your own work.

Purchase Path Integrity and Conversion Points
Competitors’ purchase paths and conversion points on a website provide valuable information about how competitors guide customers to make a purchase decision. This information tells you what kind of purchasing process customers are used to in that industry.

You may be happy to make a restaurant reservation by calling the restaurant, but you are not guaranteed to buy a train ticket by calling.

The degree of digitalization of purchasing processes varies by industry. If your company does not offer the opportunity for a fully digital purchasing process, you are guaranteed to lose business.

Competitor analysis examines competitors' purchase paths and conversion points, which allows you to form an understanding of industry practices - what your competitors already have and what are the foundations for your existence in the market.