Generation Z's Snapchat has been buzzing since 2011

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Snapchat is still going strong, especially among young people – the app is in the top 10 of social media platforms when looking at the number of monthly users. For advertisers, Snapchat offers a platform full of young users, numerous different advertising formats, and affordable advertising.

On the other hand, there have been many reports of disruptive behavior and harassment of children on the youth-dominated channel . Perhaps in the hope of a darker side and a larger audience, TikTok has been chosen as the primary channel for many to reach this younger audience.

Once the social media channels that are right for your brand have been selected, it's time to reach potential customers in the Reach phase.
The Reach phase is about creating awareness among potential customers. Potential customers can be those who are actively searching for the product, those looking for a similar product, or those who are not looking for the product but would benefit from it.

Social media can be used to communicate a company's responsibility, but in addition to that, several other choices are made during the Reach phase, which can be considered and responsible at best.

Learn more about the Reach phase: Digital Marketing ivory coast phone data Podcast Episode: The Reach Phase and Reaching Customers on Digital Channels on YouTube or Spotify.


And how does responsible influencer marketing relate to social media advertising?
Influencer marketing is particularly well suited to the Reach phase of the MRACE® model, as it is possible to reach a large new audience through an influencer. And when a company or organization and its product or service are a perfect match for the chosen influencer, good results can be achieved.

When you start looking for a suitable influencer, get to know the influencer, their values, content and comments they receive in addition to numbers and follower counts. Once you have mapped out suitable influencers, it is easier to make a choice, ensure that the influencer fits the brand and succeed in the collaboration. And when you find a suitable influencer, with the help of an agreement, you can both be sure that the collaboration follows the lines agreed upon together.