Step-by-step guide to labeling ad integrations
Posted: Tue Jan 07, 2025 5:19 am
From the point of view of advertising legislation, a video blogger can be an advertising distributor, an advertiser, or both at the same time.
An advertiser is someone who orders advertising. A video blogger will be an advertiser if they advertise something on their own initiative or order advertising on their own. For example, an influencer can promote their own merch on their pages or ask colleagues to advertise their channel. The advertiser must send information to ERIR through the advertising data operator, unless they delegated this responsibility to the advertising distributor under the contract.
An advertising distributor is someone who publishes advertising on their channel. Usually, a video blogger is an advertising distributor. An advertising distributor cannot transfer video advertising marking and uae whatsapp reporting to someone else. In other words, a blogger who ordered advertising on a channel must in any case send information to ERIR via the advertising data operator. Video bloggers must carefully read the agreement with advertisers to understand what data they must send: for themselves and the advertiser, or only for themselves.
If a blogger starred in a video advertisement that was posted on third-party resources, he will be neither an advertising distributor nor an advertiser. He does not need to mark such advertising and report on it.
There are two operating scenarios.
Under the agreement with the advertiser
This is the case when the blogger has a contract with the final advertiser. In this case, the contractual scheme will look like this:
An advertiser is someone who orders advertising. A video blogger will be an advertiser if they advertise something on their own initiative or order advertising on their own. For example, an influencer can promote their own merch on their pages or ask colleagues to advertise their channel. The advertiser must send information to ERIR through the advertising data operator, unless they delegated this responsibility to the advertising distributor under the contract.
An advertising distributor is someone who publishes advertising on their channel. Usually, a video blogger is an advertising distributor. An advertising distributor cannot transfer video advertising marking and uae whatsapp reporting to someone else. In other words, a blogger who ordered advertising on a channel must in any case send information to ERIR via the advertising data operator. Video bloggers must carefully read the agreement with advertisers to understand what data they must send: for themselves and the advertiser, or only for themselves.
If a blogger starred in a video advertisement that was posted on third-party resources, he will be neither an advertising distributor nor an advertiser. He does not need to mark such advertising and report on it.
There are two operating scenarios.
Under the agreement with the advertiser
This is the case when the blogger has a contract with the final advertiser. In this case, the contractual scheme will look like this: