Email marketing – What it is used for and examples
Posted: Wed Dec 04, 2024 3:41 am
Email marketing is the most effective direct marketing strategy. It consists of sending emails to convert potential customers into real customers and to gain the loyalty of those who already are. If you want to learn more about this topic, we recommend that you check out our previous articles and videos . Today we are going to look at different types of campaigns that will help you achieve your business goals. Today, you will learn what email marketing is for , what automated emails we can incorporate into our business, and we will talk about real examples of success.
Automated emails – What they are for and examples
Sending automatic emails means meeting the expectations of your newsletter subscribers. Who doesn't expect a welcome email after registration? An guinea business email list automatic email is set up once and sent from your email marketing platform (via email automation tools) without any intervention. Automatic emails are different from transactional emails because the latter always follow a transaction (e.g. an order). Let's see what the 6 types of automatic emails are .
Welcome email
This is the message that is sent immediately after the user joins your mailing list. In this case, the trigger is the subscription to the registration form . The registration form can contain a “lead magnet”, that is, an incentive or free content that motivates the user to leave their data and that you will send them with the welcome email.
Happy Birthday Email
If the user has filled out the date of birth field during registration, we can schedule an automatic email to wish them a happy birthday and give them a small gift such as an exclusive discount.
Cart abandonment emails
Abandoned carts are one of the crucial elements to take care of if you want to improve your e-commerce revenue. Creating automated emails will allow you to remind users that they have pending products in their cart and even encourage their purchase with discounts.
Wake-up emails
These are automations sent when the user no longer regularly accesses a given site. The company's intention here is to draw attention by saying "Hey, don't forget about us."
Upselling email
It consists of selling a product at a higher price than the user had initially planned. Let's look at an example. Imagine that we have a sports e-commerce site. We can convince the user to buy a higher-end pair of running shoes than they had initially planned.
Cross-selling email
As you can imagine, this is related to the previous one. This consists of selling complementary or additional products to the original purchase. If we continue with the example we gave above, the user would come to our store with the intention of buying a pair of sneakers and we would also sell them a sports watch.
Remember: to send automated emails you need to use a professional email marketing platform like Emailchef. If you don't already have a reliable service of this kind, you can count on us.
TRY EMAILCHEF FOR FREE
Examples of successful email marketing
Finally, we will look at a successful case of an email marketing campaign . The case we are going to tell you is a real example taken from our experience in email marketing.
The example of Tendenze
The example of Tendenze
Tendenze is a clothing franchise of major brands. It does not have a website or even an e-commerce, just a constantly updated Facebook page. In November 2019, its goal was to retain customers by motivating them to make more purchases. But how to create a database? Customers could leave them in physical stores using SqueezeTablet technology. If the customer left their email, they received a 10% discount on the next purchase. This is how an automated email was sent with a unique code and the possibility of doubling the discount in case they added more information about their profile. This data allows us to better understand the customer and to be able to offer them more segmented information. Tendenze managed to create a quality database with 932 customer contacts, in full compliance with GDPR regulations, of which 131 returned to make a new purchase almost immediately.
Automated emails – What they are for and examples
Sending automatic emails means meeting the expectations of your newsletter subscribers. Who doesn't expect a welcome email after registration? An guinea business email list automatic email is set up once and sent from your email marketing platform (via email automation tools) without any intervention. Automatic emails are different from transactional emails because the latter always follow a transaction (e.g. an order). Let's see what the 6 types of automatic emails are .
Welcome email
This is the message that is sent immediately after the user joins your mailing list. In this case, the trigger is the subscription to the registration form . The registration form can contain a “lead magnet”, that is, an incentive or free content that motivates the user to leave their data and that you will send them with the welcome email.
Happy Birthday Email
If the user has filled out the date of birth field during registration, we can schedule an automatic email to wish them a happy birthday and give them a small gift such as an exclusive discount.
Cart abandonment emails
Abandoned carts are one of the crucial elements to take care of if you want to improve your e-commerce revenue. Creating automated emails will allow you to remind users that they have pending products in their cart and even encourage their purchase with discounts.
Wake-up emails
These are automations sent when the user no longer regularly accesses a given site. The company's intention here is to draw attention by saying "Hey, don't forget about us."
Upselling email
It consists of selling a product at a higher price than the user had initially planned. Let's look at an example. Imagine that we have a sports e-commerce site. We can convince the user to buy a higher-end pair of running shoes than they had initially planned.
Cross-selling email
As you can imagine, this is related to the previous one. This consists of selling complementary or additional products to the original purchase. If we continue with the example we gave above, the user would come to our store with the intention of buying a pair of sneakers and we would also sell them a sports watch.
Remember: to send automated emails you need to use a professional email marketing platform like Emailchef. If you don't already have a reliable service of this kind, you can count on us.
TRY EMAILCHEF FOR FREE
Examples of successful email marketing
Finally, we will look at a successful case of an email marketing campaign . The case we are going to tell you is a real example taken from our experience in email marketing.
The example of Tendenze
The example of Tendenze
Tendenze is a clothing franchise of major brands. It does not have a website or even an e-commerce, just a constantly updated Facebook page. In November 2019, its goal was to retain customers by motivating them to make more purchases. But how to create a database? Customers could leave them in physical stores using SqueezeTablet technology. If the customer left their email, they received a 10% discount on the next purchase. This is how an automated email was sent with a unique code and the possibility of doubling the discount in case they added more information about their profile. This data allows us to better understand the customer and to be able to offer them more segmented information. Tendenze managed to create a quality database with 932 customer contacts, in full compliance with GDPR regulations, of which 131 returned to make a new purchase almost immediately.