Buyer persona work tells, for example,

[sharminakter]

X number of sales
X number of requests for quotations / purchases for the product
New product ROAS
ENGAGE:
Newsletter open rate
CTR for ads targeted to past buyers
Once you know what you want to measure, you still need technical implementation for tracking (such as advertising tools, Google Tag Manager, Google Analytics). It is often also useful to build a dashboard or other easy-to-read view to track results .

What does a successful launch require?
The starting point for a launch is a thorough understanding of the customer and the market situation. This foundation is often built in marketing strategy work . When you know who you are targeting, where and how, and what options the customer has for solving their problem, many barriers to purchase are removed almost as if by magic.

Customer understanding as the starting point israel phone data for targeting and message building
Buyer personas are a practical tool for generating and describing customer understanding.


who the customer is (how you can target),
what is important to them (which aspects of the product should be highlighted to them) and
what questions, barriers to purchase and drivers they have (what customer needs the website content should meet).
There can be many and very different buyer personas. For example, a B2B purchasing process typically involves 6–10 decision makers , each with a unique role in the purchasing decision. The launching company should especially know the dream customers, who have the highest sales expectations.

Download the workbook for creating buyer personas!