Let's look at the 2 most popular scanning layouts

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The F-shaped pattern: This layout is ideal for text-heavy pages and follows the typical pattern that readers use to read large blocks of text.
The Z-Shaped Pattern: When you mix text and imagery, this layout draws the eyes in a dynamic "Z" formation that's perfect for emphasizing calls to action.
In addition to exploring these patterns, we'll discuss how Pretty Links can help you seamlessly test different page designs to see which layout maximizes engagement and conversions.

Learn why strategically placing your content and CTAs combined with simple A/B testing with Pretty Links can make a real difference.

Understanding the Difference Between Z- and F-Shaped Layouts (+ Examples)
It turns out there's a bit of science behind web page design. Eye-tracking armenia telegram database research has found that people generally follow certain patterns when reading digital content, including web pages.

Essentially, the natural eye movement of a person browsing a web page often traces the outline of an "F" or a "Z."

Visualizing these patterns as overlays on a web page can provide invaluable insight, helping you understand where visitors are likely to focus their attention and in what order.


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This knowledge is crucial for designing websites that are not only visually appealing, but also effectively encourage users to take actions such as clicks and purchases .

By leveraging these insights, you can create web designs that are more engaging and tailored to your audience’s natural reading habits.