All of the above-mentioned AI-assisted tasks, procedures and features are those that we use daily in the work of a social media expert at SDM. The most important AI tools and features in paid social media could be considered not only the AI features of channels and Smartly, but also and especially the utilization of the various possibilities of Chat GPT.
Artificial intelligence also supports the collaboration between experts and account managers
Sales support work is part of the everyday life of a specialist at SDM. In practice, this means that specialists provide channel-specific insights to the account manager, which enables us to offer services and packages that best meet the customer's needs.
The client's industry may be unfamiliar to the expert, the brief provided by the client may be compact, or the schedule for the process may be very tight. In such cases, our GPT, designed specifically for sales support work, facilitates the expert's investigation work in determining the right channel, package, and budget.
Of course, there are also situations in which GPT cannot directly iran phone data provide the right answers. However, GPT allows the expert to receive so-called sparring assistance, for example on advertising prices in the client's industry, effective content, or the situation in the industry in general.
Artificial intelligence and digital marketing – an inseparable combo today
Artificial intelligence can no longer really be considered a separate area of digital marketing, as the two already go so closely together that it is almost impossible to do effective digital marketing without artificial intelligence.
One of the most important insights about artificial intelligence in expert work is that it is most often a good servant, but a bad master. In the work of experts, artificial intelligence acts as a support function, an assistant, a right hand. It allows me, as an expert, to focus my own expertise on implementing more strategic work and generating ideas.
At SDM, we stay up to date with the development of AI through internal knowledge sharing, learning, and the AI working group. Since there are many sources of information on the development of AI, finding a reliable source can be difficult if you are not already familiar with the topic.
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