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Top 5 practices to get better results from your eMail Marketing campaigns
1. Use a professional platform
2. Generate a reliable database
3. Customize your shipments
4. Take care of your content
5. Take advantage of transactional emails
Top 5 practices to get better results from your eMail Marketing campaigns
Remember that, although these are the 5 best practices with which you can optimize your campaigns and achieve better results, you must take into account other factors such as design, the quality of your content and headlines, among other factors.
However, with these practices you can have a good starting point to boost your mass e-mail campaigns.
1. Use a professional platform
The first mistake that any company or brand russia business email list makes when starting out in e-mail marketing is to try to carry out all of its campaigns “from home”, that is, without the guidance and help of a professional platform that will decisively influence the results of your campaign.
Beyond a question of image, by sending your emails without the help of a platform like Mittum , your chances of ending up labeled as Spam will multiply , which will dramatically reduce your opening and delivery rates, and your office IP will end up blacklisted as a spammer.
2. Generate a reliable database
The subscriber base with which you compose your eMail Marketing campaigns is essential to achieve success in your campaigns. You should never resort to practices such as buying databases , and even less so if they are of dubious origin, since your strategy will never work.
3 key visual concepts to create attractive newsletters
It's much better to do a little work on capturing your own leads , even if this means taking longer than you expected. You can use lead magnets, that is, a strategy where in exchange for a subscription, the user will receive an incentive, such as special promotions, content like eBooks, webinars, or any other benefit that is related to your products or services.
Also, keep in mind that by capturing your own leads, the people who will receive your communications will be those who are truly interested in your products or services, which will give you much better results.
3. Customize your shipments
And we're not just talking about using the subscriber's name in the subject line so that they feel included, but going further. You can segment by different variables that will help you get the most out of your campaigns, for example:
Socio-demographic segmentation : includes variables such as gender, age range, place of residence, etc. with which the tone and content of your newsletters will be in line with each of your subscribers.
Rely on previous purchases : By knowing what your customers have previously purchased, you will know their tastes and, more importantly, what other related services or products could be useful to them.
By level of activity : If a subscriber goes a while without making a purchase, you can remind them that you are there to meet their needs, and you can further improve this segmentation if you have different lists of users with different periods of inactivity, so you can plan different strategies for each group.
4. Take care of your content
It all starts with a subject that captures the interest of your subscribers, but that's not all. You should take into account the first lines of your communication so that users get "hooked" with the content.
Your email should be optimized for mobile , as it is a fact that more users open their emails from their devices.
7 ways to segment your email campaign even further
By using an eMail Marketing management platform like Mittum, you will be able to use appropriate templates, which will make it easier to design a campaign that is attractive , easy to read, and mobile-friendly.
5. Take advantage of transactional emails
Transactional emails are those that are sent automatically as a result of an action by your subscribers, such as signing up, making a purchase, or requesting technical support.
These emails are a great opportunity to create engagement and get more interaction with your subscribers, and you can even recover abandoned carts by using them.
