Impacts on marketing and marketing automation
Posted: Tue Jan 07, 2025 4:02 am
The original plan was to gradually phase out third-party cookies , but plans changed in the summer of 2024. With their revenue threatened, advertisers began lobbying Google with all their might, which led to the plan being unexpectedly shelved . Instead, Google has decided to give users the choice for now ; if you don't want third-party cookies to infect your browser, you can easily opt out.
Even though third-party cookies are slowly becoming a thing of the past, it would be hard to imagine that targeted advertising will also have to be abandoned. Fortunately, there is no need. The world of thought is clearly starting to shift towards the idea that companies need to be much more self-sufficient when it comes to their customer data.
Targeted advertising is changing: The challenges of india phone data data analytics and retargeting after the removal of third-party cookies.
Marketing automation: Will removing cookies affect automation?
First-party data is becoming increasingly important. Marketing automation tools that rely on direct user interaction (emails, forms) are still effective. Learn about the benefits of marketing automation .
How does SDM's MVG-MRACE® model work without third-party cookies?
First-party data: The model focuses on first-party data and how it benefits marketing processes throughout the entire purchase journey (Reach, Act, Convert, Engage, Measure).
Independence of the MRACE® model from third-party cookies: The model steps are primarily based on the customer's own actions and user data, so the removal of third-party cookies does not affect automation systems.
Read more about the MRACE® model .
Summary:
Even though third-party cookies are slowly becoming a thing of the past, it would be hard to imagine that targeted advertising will also have to be abandoned. Fortunately, there is no need. The world of thought is clearly starting to shift towards the idea that companies need to be much more self-sufficient when it comes to their customer data.
Targeted advertising is changing: The challenges of india phone data data analytics and retargeting after the removal of third-party cookies.
Marketing automation: Will removing cookies affect automation?
First-party data is becoming increasingly important. Marketing automation tools that rely on direct user interaction (emails, forms) are still effective. Learn about the benefits of marketing automation .
How does SDM's MVG-MRACE® model work without third-party cookies?
First-party data: The model focuses on first-party data and how it benefits marketing processes throughout the entire purchase journey (Reach, Act, Convert, Engage, Measure).
Independence of the MRACE® model from third-party cookies: The model steps are primarily based on the customer's own actions and user data, so the removal of third-party cookies does not affect automation systems.
Read more about the MRACE® model .
Summary: