Create pages that are for users, not algorithms
Posted: Tue Jan 07, 2025 3:18 am
It also emphasizes cross-linking between pages on a site, blog, if applicable, and building relevant inbound links (backlinks) from reputable sources. As long as you keep your visitors in mind when working on your site and make improvements to provide them with a better browsing experience, you can be sure that your approach is in line with Google's recommendations.
This means that tactics like quality content, well-labeled images, increasing page speed, improving user experience, and making mobile-friendliness efforts are all considered white hat – and are the types of changes that will have a lasting, positive impact on your rankings.
Quality content
Well identified images
Unique and relevant page title
The main distinction between these two tactics is that white hat SEO follows Google's guidelines and improves user experience, while black hat SEO violates these guidelines and is often done with complete disregard for human users.
Given the fundamental differences between black hat and white hat, it's no surprise that the exact SEO techniques overlap very little.
Is backlink building a form of black hat SEO?
The question that many website owners ask is whether building backlinks is considered such a form. After all, most site owners build backlinks only to improve their ranking. They have no effect on user experience honduras phone phone data and only serve to increase the trustworthiness of a site in search algorithms.
Does this mean you shouldn't try to get netlinking to your site?
Fortunately, the answer is no, but you must exercise caution in your techniques.
According to Google's standards, you should not participate in backlink schemes or affiliate programs that do not provide any added value. You should also not try to buy backlinks.
However, taking steps to obtain them is not an inherently “black hat” practice, as long as you are not trying to manipulate Google’s algorithm using spammy and artificial links.
Conclusion
When looking for the best methods of website optimization, you may encounter a conflict between the two. And if this happens, keep in mind that this debate is not worth your attention.
This means that tactics like quality content, well-labeled images, increasing page speed, improving user experience, and making mobile-friendliness efforts are all considered white hat – and are the types of changes that will have a lasting, positive impact on your rankings.
Quality content
Well identified images
Unique and relevant page title
The main distinction between these two tactics is that white hat SEO follows Google's guidelines and improves user experience, while black hat SEO violates these guidelines and is often done with complete disregard for human users.
Given the fundamental differences between black hat and white hat, it's no surprise that the exact SEO techniques overlap very little.
Is backlink building a form of black hat SEO?
The question that many website owners ask is whether building backlinks is considered such a form. After all, most site owners build backlinks only to improve their ranking. They have no effect on user experience honduras phone phone data and only serve to increase the trustworthiness of a site in search algorithms.
Does this mean you shouldn't try to get netlinking to your site?
Fortunately, the answer is no, but you must exercise caution in your techniques.
According to Google's standards, you should not participate in backlink schemes or affiliate programs that do not provide any added value. You should also not try to buy backlinks.
However, taking steps to obtain them is not an inherently “black hat” practice, as long as you are not trying to manipulate Google’s algorithm using spammy and artificial links.
Conclusion
When looking for the best methods of website optimization, you may encounter a conflict between the two. And if this happens, keep in mind that this debate is not worth your attention.