choices and decisions are made
Posted: Mon Jan 06, 2025 10:18 am
Communities, mobile internet and apps
Three quarters of respondents use online platforms and communities or will do so in 2013. The importance of mobile internet is recognised by respondents. Half have already adapted their website for mobile use, a fifth will do so this year. Respondents are more divided about developing their own apps. The number of communication professionals who indicate that they will not develop their own app this year is just as large as the number who say that they will develop their own app or have already done so in 2012. I expect that we will see that number grow further in 2014 and beyond.
Other trends
What other trends and activities is the communication sector occupied with this year, apart from the frontrunner social media? The respondents spontaneously mention accountability, focus on communication via mobile internet and crisis communication in light of the economic crisis. After presenting trends, it also appears that content marketing and storytelling are enjoying increasing interest (from 35% in 2012 to 48% in 2013).
The focus on accountability fits in perfectly with the spirit of the times, in my opinion. When the belt has to be tightened, it becomes extra important to be accountable for what you do. Not only for how much you spend and on which communication efforts, but also for the way in which
Budgets
According to a majority of respondents, less will be spent on marketing and communication in 2013 than in 2012. This expectation applies to both their own organisation and the marketing and communication budget in general (41%/51%). However, this is a slightly more positive expectation than in 2011 (43%/59%).
Expenditure
Field of expertise: communication
The panel consists of communication employees, advisors uk phone data and managers. This year, the research into trends in the field of communication took place for the second time. By repeating the research, the initiators hope to gain insight into developments within the field in the long term.
This year, a total of 172 panel members completed the online questionnaire. Read the complete research report here (PDF). Communication professionals who would like to give their opinion on developments within their field can register for the panel .
the fourth time the prizes for the very best interactive work of the past year will be awarded during the Dutch Interactive Awards (DIA). The jury will not only look at design and creativity, but also at the result and the construction of the project.
In this series we interview five nominees about their project: their goals, challenges and the final result. And why should this DIA initiative win? The New DAF XF is nominated in the category 'Best Campaign'.
Three quarters of respondents use online platforms and communities or will do so in 2013. The importance of mobile internet is recognised by respondents. Half have already adapted their website for mobile use, a fifth will do so this year. Respondents are more divided about developing their own apps. The number of communication professionals who indicate that they will not develop their own app this year is just as large as the number who say that they will develop their own app or have already done so in 2012. I expect that we will see that number grow further in 2014 and beyond.
Other trends
What other trends and activities is the communication sector occupied with this year, apart from the frontrunner social media? The respondents spontaneously mention accountability, focus on communication via mobile internet and crisis communication in light of the economic crisis. After presenting trends, it also appears that content marketing and storytelling are enjoying increasing interest (from 35% in 2012 to 48% in 2013).
The focus on accountability fits in perfectly with the spirit of the times, in my opinion. When the belt has to be tightened, it becomes extra important to be accountable for what you do. Not only for how much you spend and on which communication efforts, but also for the way in which
Budgets
According to a majority of respondents, less will be spent on marketing and communication in 2013 than in 2012. This expectation applies to both their own organisation and the marketing and communication budget in general (41%/51%). However, this is a slightly more positive expectation than in 2011 (43%/59%).
Expenditure
Field of expertise: communication
The panel consists of communication employees, advisors uk phone data and managers. This year, the research into trends in the field of communication took place for the second time. By repeating the research, the initiators hope to gain insight into developments within the field in the long term.
This year, a total of 172 panel members completed the online questionnaire. Read the complete research report here (PDF). Communication professionals who would like to give their opinion on developments within their field can register for the panel .
the fourth time the prizes for the very best interactive work of the past year will be awarded during the Dutch Interactive Awards (DIA). The jury will not only look at design and creativity, but also at the result and the construction of the project.
In this series we interview five nominees about their project: their goals, challenges and the final result. And why should this DIA initiative win? The New DAF XF is nominated in the category 'Best Campaign'.