The forgotten smartphone
Posted: Mon Jan 06, 2025 10:14 am
After which the journalist can go online with a scoop and the accompanying video. The rest of the world follows and we all stare at a video that we actually shouldn't have seen yet, so that we all feel unique together.
Google Now Engadget
Leaked photos
And that's how it's been going lately. Because not only Google has forgetful people in its ranks. Other IT companies also apparently have a higher percentage of absent-minded and forgetful employees than the average company. There are plenty of examples:
Tweeting things that you weren't supposed to tweet before, only to have the tweet deleted, but not before someone takes a screenshot and it gets retweeted hundreds of times;
The same goes for Facebook and G+ posts;
Posting manuals online for products that no one knew were already in development;
And of course the leaked photos that are always neatly framed and exposed (I have yet to come across the first under- or overexposed leaked photo).
Dear PR people, we all know that the above 'leaked' examples were conceived and executed by people in public relations and marketing. Forgetful or absent-minded employees have little to do with it.
Granted, in the beginning the leaking was cool, and probably a very successful part of the marketing and communication plan. But now the fun has gone out of it for most people and we see usa phone data right through it (except for the occasional enthusiastic internet journalist).
Just like it was cool for any self-respecting smartphone company for a while to 'accidentally' leave a prototype of your latest smartphone in a cafe. Until everyone did it and it started to get a bit ridiculous.
Google search result of "lost smartphone bar"
Thank you in advance
In short, if Google is working on an iOS version for Google Now, it can be announced with a traditional press release and possibly a video as an attachment.
All this leaking material is no longer necessary. Thanks in advance. Although PR people will claim that I would not have written this piece and the piece about Google Now if the accidentally leaked video had not happened.
Google Now Engadget
Leaked photos
And that's how it's been going lately. Because not only Google has forgetful people in its ranks. Other IT companies also apparently have a higher percentage of absent-minded and forgetful employees than the average company. There are plenty of examples:
Tweeting things that you weren't supposed to tweet before, only to have the tweet deleted, but not before someone takes a screenshot and it gets retweeted hundreds of times;
The same goes for Facebook and G+ posts;
Posting manuals online for products that no one knew were already in development;
And of course the leaked photos that are always neatly framed and exposed (I have yet to come across the first under- or overexposed leaked photo).
Dear PR people, we all know that the above 'leaked' examples were conceived and executed by people in public relations and marketing. Forgetful or absent-minded employees have little to do with it.
Granted, in the beginning the leaking was cool, and probably a very successful part of the marketing and communication plan. But now the fun has gone out of it for most people and we see usa phone data right through it (except for the occasional enthusiastic internet journalist).
Just like it was cool for any self-respecting smartphone company for a while to 'accidentally' leave a prototype of your latest smartphone in a cafe. Until everyone did it and it started to get a bit ridiculous.
Google search result of "lost smartphone bar"
Thank you in advance
In short, if Google is working on an iOS version for Google Now, it can be announced with a traditional press release and possibly a video as an attachment.
All this leaking material is no longer necessary. Thanks in advance. Although PR people will claim that I would not have written this piece and the piece about Google Now if the accidentally leaked video had not happened.