Why create a landing page?
Posted: Mon Jan 06, 2025 10:10 am
⇒ Video:
If you really think that the video is a useful element on your page, insert it but I recommend you:
Upload a short video: Ideally, don't exceed 90 seconds, otherwise you'll lose the visitor's attention.
Make sure it is also viewable from mobile on Android/iOS/Windows Phone operating systems. Video plugins are not always compatible with all these platforms.
Want to increase your potential customer's trust? Use testimonials
If you already have satisfied customers, who know your service and have had a good experience, why not use their face and their statements as an added value? Creating a landing page qatar phone number using real testimonials will increase the trust of the visitor and encourage them to become a potential customer.
Create Landing Pages: Use Real Testimonials to Encourage Visitors
You can gain your visitor's trust even without testimonials. For example:
Do you have an adwords certification ? Enter it.
Do you use secure encrypted payment in https? Let your potential customers know.
Do you accept paypal as a form of payment? Insert the paypal logo to give more relevance and choice to the user.
Do you accept all major credit cards (Visa, Mastercard, etc.)? Please display the card logos in the payment options.
Split Test: Always test the landing page you create and monitor!
I recommend, if you have the possibility, to always start with a split test, that is, test two landing alternatives. Create two different pages, and show the first one to some customers and the second one to others. In this way, after having collected significant data to be able to draw conclusions, choose the landing page that converts best and focus on that.
Remember: when you do the split test, change only one thing at a time, do not make many changes all at once, otherwise you will not be able to evaluate which variable allowed you to improve.
If you really think that the video is a useful element on your page, insert it but I recommend you:
Upload a short video: Ideally, don't exceed 90 seconds, otherwise you'll lose the visitor's attention.
Make sure it is also viewable from mobile on Android/iOS/Windows Phone operating systems. Video plugins are not always compatible with all these platforms.
Want to increase your potential customer's trust? Use testimonials
If you already have satisfied customers, who know your service and have had a good experience, why not use their face and their statements as an added value? Creating a landing page qatar phone number using real testimonials will increase the trust of the visitor and encourage them to become a potential customer.
Create Landing Pages: Use Real Testimonials to Encourage Visitors
You can gain your visitor's trust even without testimonials. For example:
Do you have an adwords certification ? Enter it.
Do you use secure encrypted payment in https? Let your potential customers know.
Do you accept paypal as a form of payment? Insert the paypal logo to give more relevance and choice to the user.
Do you accept all major credit cards (Visa, Mastercard, etc.)? Please display the card logos in the payment options.
Split Test: Always test the landing page you create and monitor!
I recommend, if you have the possibility, to always start with a split test, that is, test two landing alternatives. Create two different pages, and show the first one to some customers and the second one to others. In this way, after having collected significant data to be able to draw conclusions, choose the landing page that converts best and focus on that.
Remember: when you do the split test, change only one thing at a time, do not make many changes all at once, otherwise you will not be able to evaluate which variable allowed you to improve.