Perform a bid adjustment for mobile

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Optimize your campaigns this way
For example, do you now see that there are many opportunities in mobile? Then you could create a separate mobile campaign and target the old campaign only on computers and tablets. This way you can optimize the campaigns better and control the bids and costs.

But if you have already converted your campaigns to Enhanced campaigns (optimized campaigns), it is no longer possible to create campaigns per device. Desktop, laptop and tablets are merged and a separate mobile campaign is no longer possible.

What can you do with devices? You can adjust your bid for mobile devices only in your optimized campaign. You can do this in the 'Devices' tab by clicking on the percentage under 'adjust bid'. A pop-up will appear in which you can adjust the bid in percentage terms. To exclude mobile devices, select 'reduce by' and enter 100%. You can also increase your bid, up to a maximum of 300%. Depending entirely on what mobile is in your campaign, you can test the percentages.

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Above you can see how to make a bid adjustment for mobile and the tab that shows the performance of the different devices at the campaign level. Unfortunately, it is not possible to uk phone data see the number of conversions here. To see the number of conversions per device, go back to the ad group level in your campaign as described above and choose 'Segments' and then 'Devices'

7. Use ad scheduling
By default, your ads will be shown 24 hours a day, 7 days a week. However, it will be almost impossible for people to search for your product or service 24 hours a day. You will often see that traffic and conversions occur at certain times and days. With ad scheduling, you have the option to turn off your ads at certain times and to adjust your bids during the day and per time.

Each ad group or keyword has a default bid. You can increase these bids for the days and times where you have seen in the past that you have had a lot of visitors and conversions, and decrease them for the days and times where you have seen in the past that you have had hardly any conversions and few visitors. In addition, you can choose to stop the ads completely at the times where you have hardly any volume or conversions. By looking carefully at your advertising schedule, you can save unnecessary costs.

A side note: Ad scheduling will not work if you have chosen 'automatic bidding' in Bidding Options. In that case, Google will automatically disable ad scheduling and your ads will be shown 24/7.