How would you describe the personality (voice) of the company?
Posted: Mon Jan 06, 2025 9:38 am
Step-by-step plan for the right tone of voice.
1. How does the buyer persona see you?
Defining a buyer persona is all the rage these days. The buyer persona is a fictional character that represents your ideal customer or customers. The right feedback from such a persona helps you determine the right tone of voice. Below are guidelines to find out how the buyer persona sees your brand:
What are the demographics of the persona? (nationality, age, gender, etc.)
How would you describe the persona's personality? (warm, distant, cheerful, serious, etc.)
What connotations does the persona have for your brand?
What is the added value of your company?
Does the persona feel connected to your brand?
2. Define what you want to convey as a brand
Now that you have an idea of what the buyer persona expects from you, it is time to mirror this with your own expectations. What do you want to convey as a brand? It is wise to ask yourself and your employees the following questions:
What added value does the company offer to the persona?
What feelings should the brand evoke in the persona?
3. Create a voice
Now that you have mirrored your company's vision with that of the buyer persona, you can formulate a voice based on the common grounds. The voice should not be seen as a pure mass, but as a blend of different nuances. Think for example of openness, honesty, businesslike, youthful, authority, passion, energy, humor, brutality or innovation. And these are just a few variations. Keep brainstorming about the core values of your voice until you have discovered a blend that fits uganda phone data the personality of your brand. Note! The voice must be concrete, sustainable and unique.
4. Formulate guidelines for tone of voice
Time to put the blend into practice! Formulate concrete guidelines that you and your employees will consistently apply when writing content. Think about:
Do you address the reader with je/u?
Formal or informal?
Serious or is there room for humor?
Long or short sentences?
Entertaining character or 'dry'?
Plain language or jargon?
Narrative or list-based?
A distinctive tone of voice gives your content and your company a face and is therefore an essential part of its success. Because let's be honest: would you find yourself attractive without a face.
1. How does the buyer persona see you?
Defining a buyer persona is all the rage these days. The buyer persona is a fictional character that represents your ideal customer or customers. The right feedback from such a persona helps you determine the right tone of voice. Below are guidelines to find out how the buyer persona sees your brand:
What are the demographics of the persona? (nationality, age, gender, etc.)
How would you describe the persona's personality? (warm, distant, cheerful, serious, etc.)
What connotations does the persona have for your brand?
What is the added value of your company?
Does the persona feel connected to your brand?
2. Define what you want to convey as a brand
Now that you have an idea of what the buyer persona expects from you, it is time to mirror this with your own expectations. What do you want to convey as a brand? It is wise to ask yourself and your employees the following questions:
What added value does the company offer to the persona?
What feelings should the brand evoke in the persona?
3. Create a voice
Now that you have mirrored your company's vision with that of the buyer persona, you can formulate a voice based on the common grounds. The voice should not be seen as a pure mass, but as a blend of different nuances. Think for example of openness, honesty, businesslike, youthful, authority, passion, energy, humor, brutality or innovation. And these are just a few variations. Keep brainstorming about the core values of your voice until you have discovered a blend that fits uganda phone data the personality of your brand. Note! The voice must be concrete, sustainable and unique.
4. Formulate guidelines for tone of voice
Time to put the blend into practice! Formulate concrete guidelines that you and your employees will consistently apply when writing content. Think about:
Do you address the reader with je/u?
Formal or informal?
Serious or is there room for humor?
Long or short sentences?
Entertaining character or 'dry'?
Plain language or jargon?
Narrative or list-based?
A distinctive tone of voice gives your content and your company a face and is therefore an essential part of its success. Because let's be honest: would you find yourself attractive without a face.