Tutorial: How to Use SEMrush Keyword Tool to Research Keywords for Your Company Website

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Keywords: How to download them all in Excel format
5th Now we will analyze the search volume and importance of the keywords found to check if they are interesting to include in our content strategy in order to improve the SEO positioning of our business's web page. Let's take the list of related (or semantic) keywords as an example .

As you can see from the screenshot below, the first data that this report offers us is that there are 173 semantic keywords in this list.


How to Analyze Search Volume and Keyword Importance
Other relevant information found in our report are:
Volume: This is the estimated amount of searches people are making each month for this term. This number is calculated by averaging the amount of searches for this keyword over the last 12 months.

CPC: is the average cost per click that the morocco phone number site's keyword has in an AdWords campaign .
Competition: This is the index of complexity or competition of a keyword. This means that it indicates the quantity of pages that are trying to position this keyword in Google (0.0 is the lowest value and 1 is the highest).
Results: The amount of pages that use this keyword on their site. This value is similar to the total search results that Google shows you in the SERPs. Both this point and the previous one help us to know how easy or difficult it will be to position this keyword.

Trend: is the change in search volume over time. This data is based on the information that Google Trends provides us.
Last Updated: The date when SEMrush last performed a full position analysis.
SERP Source: By clicking on the blue page symbol, you will get an interactive screenshot of all the searches performed on Google for that term, in the latest available update.