Facebook updates Newsfeed
Posted: Mon Jan 06, 2025 9:10 am
4. Integrate your Facebook & Pinterest strategy
Photos shared via third-party apps – such as Pinterest – will also gain more visibility in the renewed news feed. And there is no platform where visual content plays such an important role as on Pinterest. In addition, research shows that 98% of Pinterest users also have a Facebook or Twitter account. Enough reason to ensure that these platforms reinforce each other.
5. Focus on your most passionate fans
Your most passionate fans are the people who most often like, comment on or share your posts with their friends. This also makes them the people who create the highest virality for your content. However, this share is often only 1 to 10% of your fans. Activating these fans has always been important, but with the renewed newsfeed this has become even more important. Unfortunately, few brands take the time to really identify these people or to set up a special program for them.
Facebook Ads Makeover
At the same time as the new design, the Facebook ads, both those on the right side (only on the desktop version) and in the news feed itself, are getting a redesign. It will come as no surprise that the ads themselves are also becoming a lot more visual. For example, the Page Like Sponsored Stories now also show the cover photo together with the logo - instead of just the logo. From now on, it is also important to think carefully about the content of your cover photo when you are going to advertise on Facebook.
Page Like sponsored story from the Dutch Heart switzerland phone data Foundation in the renewed news feed.
From social media to media platform
It is becoming more important to optimize the content on your page for your Facebook ads. Here, a great emphasis will be placed on photos in postings that are used as ads (the so-called Page Post Ads). It is important to keep in mind the recently introduced 20% text rule for images in sponsored reports. The ads on the right side will also get a visual makeover and will thus have a neutral and less 'screaming' character. Something that will only benefit the effectiveness. The further consequences for Facebook ads are currently unknown.
More than a visual update
The renewal of the news feed is more than just a visual update, and is not only inspired by user feedback. Developments in the (online) media landscape are moving at a rapid pace and Facebook is also busy with the future of the company. With the renewed News Feed, Facebook is preparing for that future and a step from 'just' a social network to a full media platform. In the words of Mark Zuckerberg, during his introduction of the renewed news feed.
Photos shared via third-party apps – such as Pinterest – will also gain more visibility in the renewed news feed. And there is no platform where visual content plays such an important role as on Pinterest. In addition, research shows that 98% of Pinterest users also have a Facebook or Twitter account. Enough reason to ensure that these platforms reinforce each other.
5. Focus on your most passionate fans
Your most passionate fans are the people who most often like, comment on or share your posts with their friends. This also makes them the people who create the highest virality for your content. However, this share is often only 1 to 10% of your fans. Activating these fans has always been important, but with the renewed newsfeed this has become even more important. Unfortunately, few brands take the time to really identify these people or to set up a special program for them.
Facebook Ads Makeover
At the same time as the new design, the Facebook ads, both those on the right side (only on the desktop version) and in the news feed itself, are getting a redesign. It will come as no surprise that the ads themselves are also becoming a lot more visual. For example, the Page Like Sponsored Stories now also show the cover photo together with the logo - instead of just the logo. From now on, it is also important to think carefully about the content of your cover photo when you are going to advertise on Facebook.
Page Like sponsored story from the Dutch Heart switzerland phone data Foundation in the renewed news feed.
From social media to media platform
It is becoming more important to optimize the content on your page for your Facebook ads. Here, a great emphasis will be placed on photos in postings that are used as ads (the so-called Page Post Ads). It is important to keep in mind the recently introduced 20% text rule for images in sponsored reports. The ads on the right side will also get a visual makeover and will thus have a neutral and less 'screaming' character. Something that will only benefit the effectiveness. The further consequences for Facebook ads are currently unknown.
More than a visual update
The renewal of the news feed is more than just a visual update, and is not only inspired by user feedback. Developments in the (online) media landscape are moving at a rapid pace and Facebook is also busy with the future of the company. With the renewed News Feed, Facebook is preparing for that future and a step from 'just' a social network to a full media platform. In the words of Mark Zuckerberg, during his introduction of the renewed news feed.