Proximity marketing, mobile technology at another level
Posted: Mon Jan 06, 2025 8:26 am
Content Marketing Applied to Proximity
This is a technology that is several years old now, and has found applications in many sectors, such as home automation. In the marketing field, the role of beacons is evidently to connect the customer to the point of sale.
But that's not enough.
The real effectiveness of proximity marketing lies in its ability to provide added value to the user who is near a certain product or in a significant place in the store. Added value that, in the current digital context, means one thing above all: information.
It is in this context that content marketing comes kazakhstan phone number into play, in its most classic meaning of a tactic for generating valuable content that can interest the target audience and push them - directly or indirectly - towards conversion. From the point of view of commercial enterprises, the transition to proximity content marketing, which I also recently talked about in my blog , evidently implies a cultural leap.
Creating a proximity marketing strategy must be done with the strategic assumption that mobile marketing focuses on improving the shopping experience . It aims to generate engagement with the mobile app, through the delivery of valuable information relevant to the products that the user is looking at at that moment.
In short, the customer who approaches the washing machine sector of our store should be able to find not only comparative technical sheets of the different models, but also answers to their most typical questions regarding the type of product, for example information on models equipped with an integrated dryer, advice on choosing the weight class or on how to best use the manual spin setting.
This is a technology that is several years old now, and has found applications in many sectors, such as home automation. In the marketing field, the role of beacons is evidently to connect the customer to the point of sale.
But that's not enough.
The real effectiveness of proximity marketing lies in its ability to provide added value to the user who is near a certain product or in a significant place in the store. Added value that, in the current digital context, means one thing above all: information.
It is in this context that content marketing comes kazakhstan phone number into play, in its most classic meaning of a tactic for generating valuable content that can interest the target audience and push them - directly or indirectly - towards conversion. From the point of view of commercial enterprises, the transition to proximity content marketing, which I also recently talked about in my blog , evidently implies a cultural leap.
Creating a proximity marketing strategy must be done with the strategic assumption that mobile marketing focuses on improving the shopping experience . It aims to generate engagement with the mobile app, through the delivery of valuable information relevant to the products that the user is looking at at that moment.
In short, the customer who approaches the washing machine sector of our store should be able to find not only comparative technical sheets of the different models, but also answers to their most typical questions regarding the type of product, for example information on models equipped with an integrated dryer, advice on choosing the weight class or on how to best use the manual spin setting.