Ashley Levesque: Absolutely. There are actually two main hires that I'm thinking about

[nishat@264]

I've been spending a lot of time going back and forth on. One is a content hire. Now that we're public, the number of content pieces that we put out into the world from press releases to investor webinars to good old blog posts on our website significantly has quadrupled.

And just needing to keep up with all that content is is netherlands whatsapp resource one item. Product marketing is another big one. So Bandai has a really significant acquisition strategy and part of that means bringing in a ton of new products over the next year, having someone who can kind of seamlessly go through messaging and positioning and sales enablement across multiple products at a corporate level could be really, really beneficial to help those go to market teams on those business units get up and running even faster, which of course we want them to do.

So what I'm left with and kind of toying with this is making business cases for either one or both of these options. And what that means for me is putting pen to paper and looking at not only what are roles and responsibilities of these two potential employees, but what are the expected outcomes and how does that impact the business?

Does every single marketing hire have to have a direct line to revenue? I would argue no. Is my content marketer going to be judged on the number of e-book downloads that turn into customers? Absolutely not. However, I do need to identify what are the outcomes that I think are going to most impact the business and then draft that into a job description and go find the right person to do that.