Average number of mentions received: 57 mentions

arzina221 · Post by **arzina221** » Mon Jan 06, 2025 7:04 am

Lots of interaction on this post on Facebook.
Lots of interaction on this post on Facebook.

On the other hand, the monitor also shows that a large number of institutions still do not conduct sufficient dialogue with their target group on Facebook. This is mainly because they themselves post little to no relevant content. Below is an example of a VVT institution that posts content on Facebook, but which results in little interaction. In order to stimulate interaction, it is important that content is tailored to the institution's target groups. Fans want to see relevant and interesting content that is tailored to them. News reports and external links should therefore be provided with the sender's own relevant content. In this way, the content is tailored to the institution's target groups. For whom is the Alzheimer's disease knowledge test intended in this example? And why would this link be interesting for me as a fan?

Little interaction on these posts.
Little interaction on these posts.

Twitter
Key results for Twitter:

Attendance: 51.9%
Average number of followers: 292 followers
Average number of followings: 112 accounts
Average number of tweets sent: 58
Sends client-focused tweets: 3%

Average number of mentions and retweets sent: 23 mentions and retweets
On Twitter we see that VVT institutions mainly use the channel to send information, while Twitter is a social media channel where dialogue takes place. In the figures above, this is mainly visible in the large difference in followers and the number of accounts that the institutions themselves follow. On average, a VVT institution has 292 followers on Twitter, but follows an average of 112 Twitter accounts itself.

Example of an account that follows few other accounts and uses the medium purely to broadcast.
An account that follows few other accounts and philippines phone data uses the medium purely to broadcast.

In addition, the average number of mentions and retweets (interaction tweets) sent by the institutions is much lower than the number of mentions they receive from other Twitter users.

The number of mentions and retweets received from the VVT institutions on Twitter.
The number of mentions and retweets received from the VVT institutions on Twitter.

It is a missed opportunity that mentions from other Twitter users are not responded to enough. By responding adequately to mentions, an urgent question from an employee can be answered or an angry complaint from a client can be resolved. These questions and complaints are visible to everyone. If you as an institution do not respond to these expressions, this is a risk to your image as an employer or healthcare institution. Someone with a question or complaint wants to be heard. By starting a conversation, someone already feels that they have been helped. Below is an example of a Twitter user who addresses a VVT institution, but does not receive a response to her question.