And so I am not personally of the community, but I'm very much supportive and I'm a big

[nishat@264]

So then me going in with my cross of knowledge between like, I want to make sure like I sound very accurate and I was trying to think about some keyword research for them. Again, this is going back a few years and I remember being like LGBTQ plus cruising was, I thought, the very big key word to use.

And then I just sanity checked it with a teammate on the denmark whatsapp resource project as well. And she looked at me. She's like, You know, we don't type like that, right? We would just type gay friendly cruises. And I'm like, my gosh, that's exactly. That's a soul important. I was such a good learning. Were you not for us without us really should be the concept where if you're trying to create something for a certain demographic, they make sure it's very authentic.

And one of my favorite examples is an ad from Cadbury, the Chocolate Company, where they invite loved people of the community. So there it was for Cadbury Fingers, which is one of their like cookie chocolate covered cookie things which shaped fingers in the UK. And they were trying to do a campaign around to encourage people to learn British sign language as one of their sort of corporate campaigns.

They ended up it's a 32nd commercial, but it's so powerful. What they do is they have a girl, a young girl signing and there's closed captioning below, which is sort of for anyone who doesn't speak British sign language to replicate. And in the video the girl is talking about how even in parts of conversation where she's she has deafness.