Content-driven Marketing Success Stories: How brands used celebrities in social media PSAs and advertising

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Influencer collaborations and influencer marketing are tactics that are commonly used by the modern marketer. We’ve written many case studies about them on MarketingSherpa.

But what may be even more impactful than an influencer? An actual celebrity. I would define a celebrity as someone who has a certain level of fame independent of social media.

To give you ideas for celebrity marketing, today we czech republic whatsapp resource bring you case studies from a nonprofit and comedy club.


by Daniel Burstein, Senior Director, Content & Marketing, MarketingSherpa and MECLABS Institute
Looking for inspiration for your social media? Try the Social Media Pro expert assistant in MECLABS AI. It’s totally FREE to use, for now (MECLABS is the parent organization of MarketingSherpa).

And get inspiration from this article’s case studies, focusing on the use of celebrities and impactful content in social media marketing.

First, we detail how a nonprofit organization achieved over 1 million views on Instagram by collaborating with a high-profile celebrity influencer and using emotionally resonant content. Then, we share a comedy club's strategy – leveraging preference-based targeting and content-based ads to increase its return on ad spend significantly.

Quick Case Study #1: How nonprofit got more than 1 million views on Instagram for its PSAs
The National Association for Children of Addiction (Nacoa) is a nonprofit in the UK.

APPROACH: Nonprofit collaborates with celebrity and industry professionals
As a nonprofit with a limited budget, collaboration – both with a TV personality and a production company – was key to Nacoa’s ability to get its message out.