Carlos Cantu: Yeah, and never boring, I would say that

[nishat@264]

So and usually different every day. But I managed different teams from the social media team, the CRM team, the PR team and the paid media team and all these teams need to work together. They all have their own goals, but at the end the marketing goal is just one. And my job, my main job is to bring them all together, try to keep them aligned, give them the tools they need, try to remove the blockers they have, and then step out of the way and let them do what they do better than myself.

So that usually means spending a lot of time in meetings and conversations, usually more time outs like that, going through emails and and then at some point try to make time to think of strategic innovation and and try to think more long term.

Daniel Burstein: Very nice. Well, let's take a look at some cyprus whatsapp resource of the lessons from your career to see how you got to where you are today. And I want our audience can learn from it. So let's start with this lesson I mentioned, right? Announce that it's never too late to reinvent yourself. That's very motivating. But how did you learn that in your career?

Carlos Cantu: Yeah, and I learned this quite late, so I wish someone had told me that earlier before because I spent, I think around 15 years building a career by writing 30 seconds TV ads or the short stories ride for brands. And they thought that was my business and that was going to make me grow and become a CEO of one of these big agencies.

But at some point in my career, I went to a festival in Cannes in the south of France, which is the advertising Cannes Festival that lives there. Call they call it. And they came back very, very sad because the most exciting projects I saw there were projects that I was not able to to because they were not TV ads anymore.