How are innovative teams composed?

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How does Philips organize digital innovation?
The ultimate goal is to embed digital throughout our portfolio as well as develop new digital propositions; it is not another project on top of what we do, it is a change that has been happening in the world and likewise in our company. Digital will not go away, it is here to stay, to grow and evolve. At Philips Consumer Lifestyle we have a central team that I lead which is responsible for enabling the businesses to transform and bridging the gap until digital has become part of our DNA.

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Innovation, and more so digital innovation, requires a cross-functional effort. On top of that, digital allows you to cocreate with consumers very effectively requiring you to iterate software at a faster clock-speed. We are open to partner-up with whomever we believe can contribute to delivering meaningful innovation. Digital is an open paradigm by definition. The speed at which it moves, and the power of innovation it can unlock, requires it to be an open effort in order to be successful. We involve partners to share expertise and competences that complement ours and we collaborate with them to develop innovations that meet and exceed the expectations that consumers have of a company like Philips.

What limitations does Philips meet?
There is a cultural shift that is quite latvia phone data profound and needs to be executed with agility. The challenge that companies face when moving into digital, is typically that clock-speed needs to be increased. In order to be competitive you need to become a real-time organization.

How does Philips organize innovation global versus local?
You need to be locally relevant to compete successfully; at the same time you can leverage the global scale of a multinational like Philips. From an innovation perspective it is important to:

Establish the right balance between technology platforms;
Modular components;
And developments that are required to satisfy a particular market need.
It all needs to fit together and make perfect sense from a strategic and business perspective. And all of this is coupled with a deep understanding of local consumer insights that can enable us to design the right propositions.